Successful Business Plan

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16 SucceSSful BuSineSS Plan s e c r e ts & s t r at e g i e s
The Four Cs

Each founder or key employee in
worksheet. Check the level of impor
CoNTrol
Over own work responsibilities
Over own time, work hours, etc.
Over company decisions and directio
Over products/services
Over other employees
Over work environment
Over social/environmental impact of
Over own future and business’ future
Other:_________________________
ChallENgE
Long-term problem solving
Critical problem solving (putting out f
Handling many issues at one time
Continually dealing with new issues
Perfecting solutions, products, or ser
Organizing diverse projects & keepin
Other: ________________________
CrEaTIvITy
Determining the design or look of pro
Creating new products or services
Devising new business procedures/p
Identifying new company opportunitie
Creating new business materials
Devising new ways of doing “old” thi
Other: ________________________
CaSh
List approximate dollar ranges for eac
Income needed currently__________
Income desired within 12–24 months_
Income desired in 2–5 years _______
small companies or startups should complete their own copy of this
tance to you in each area.
___________________
h of the following. Measure wealth as the value of stocks or the company.

Extremely Somewhat Somewhat Not
Important Important Unimportant Important
   
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ns    
   
   
   
products/services    
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res)    
   
   
vices    
g the group goal-focused    
____________________
ducts/packaging
   
   
olicies    
s    
   
ngs    
____________________
_______________ Wealth desired in 2–5 years_________________
_______________ Wealth desired in 6–10 years________________
_______________ Wealth desired in 10+ years_________________
© 2019, Rhonda Abrams

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