Choose a local or international organisation with which you are familiar. All of your answers must be based on this organisation. You must be able to easily obtain the required background information to enable you to respond to the Tasks. In answering the Tasks, you should assume the role of an experienced consultant hired by the Board.

You must provide a one-page summary of background information on your chosen organisation (250 words). This must include:

• Name of the organisation
• Size of organisation
• Main markets where it operates (geographical locations)
• Examples of products and services
• Key competitors
• Main customer segments

In addition to the above, you can include any other information which might be useful for the marker to understand the context of your answers.