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Title of All Team Members’ Names and Student ID Numbers
Late reports will be penalized. No late reports will be accepted beyond 1 week from the due date!
The Structure of the Report
Assume you are working for a company/or you are considering opening a new business in Bahrain. You are assigned the task of evaluating the market and developing a marketing plan. A sound marketing plan is critical to the success of any business. Your marketing plan will include your company’s mission statement, and marketing mix. It is important to know where to start, and what to include in your marketing plan. You are advised to refer to chapter (2) in your book for further information. You might want to start with a step-by-step draft, which will help you in managing the plan easily. Marketing plans may differ, but they will all include some common basic sections, as follows:
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This section will give a brief overview of your business plan. Although brief, the overview must be meaningful, impactful, and well written. Your goal is to draw attention so people will be engaged in reading and learning more about your business. You are recommended to write this section after you have worked out the minutiae of your plan, and then summarized your ideas briefly and precisely. In the executive summary you will include: ❑ Business name and location ❑ Type of products and/or services proposed ❑ What differentiates you from others ❑ Your business mission statement ❑ The purpose of your marketing plan such as (increasing sales, build awareness, branding)
Explain who you are, how you will function and what your objectives are.
In this section you are going to write about:
❑ The legal form under the Ministry of Industry, Commerce & Tourism in Bahrain (partnership, sole proprietorship, etc.) ❑ The type of your business industry, and the needs of your consumer ❑ Describe your products/service, supplier(s), and marketing intermediaries ❑ Describe your customers’ profile, and the targeted customer segments