The Assignment Task:

You MUST choose one company from the official list of companies provided on your eLP for this semester. Explain how successful you think that company is, and discuss the strategic reasons behind that success.

Your explanation will include an analysis of the contribution made by the leadership of the company and will go on to suggest strategies and/or actions for ensuring future success in a sustainable manner.

You should read the Guidance on pages 2-4 and the Marking Rubric on pages 7-8 of this brief to understand how you should approach the assignment and how marks will be allocated.

Further guidance, including examples of marker feedback (shown in Lecture 8) and Revision Audio-Visual Presentations will appear on the eLP