Apple Inc. is one of the most successful companies in the world. There are many reasons for this success, but some of the most important are the company’s strong leadership, innovative products, and excellent marketing strategy. Crucial to Apple’s success is its strong leadership. The company’s co-founder, Steve Jobs, was a visionary leader who had a clear vision for the company and its products. He was able to inspire and motivate his team to achieve incredible things. After Jobs’ death, Tim Cook took over as CEO and successfully led the company forward.

Various ratios can be used to evaluate the relative success of Apple Inc. Some examples of these ratios are Financial ratios such as profitability, revenue growth, shareholder value, etc., market share ratios, customer satisfaction ratios, employee motivation, and innovation ratios. Financial metrics such as profitability, revenue growth, shareholder value, and other similar metrics can be used to determine whether Apple Inc. is successful or not.

They are easy to measure and compare and can therefore serve as a solid indicator of how well a company is doing (Viens & Fortier, 2018). However, they can be influenced by circumstances beyond the company’s control, such as the general economic environment, and therefore may not provide an accurate picture of the company’s success.