BHS0027: Strategic Management (Hong Kong) Individual Assignment (2014 -15)Sample Page
• Evaluate case studies in strategy direction, strategy implementation and strategic Discuss the strategic directions that can be chosen by organisations through the • application of relevant theoretical concepts. • State the need for strategic alternatives and their selection.
Coursework: Case Study based on key reading — LEAX: managing growth in a volatile world- By Anders Meander
Task:
You are a strategy consultant and you have been commissioned by LEAX to undertake a strategic analysis of its business
Using relevant analytical models, you are required to provide the company with advice on their performance and recommend course(s) of action to take. Your analysis must also include justification and a critical evaluation of the models selected.
Your recommendations must be well founded and should clearly relate to your analysis.
Suggested structure and approximate weighting of marks
Part 1: Identification of key issues, justification and evaluation of the choice of analytical models- (20%) Part 2: Strategic analysis with application of the chosen model (s)- (60%) Part 3: Recommendation and Conclusion- (20%)