Assessment 4: Information
| Subject Code: | DATA4500 |
| Subject Name: | Social Media Analytics |
| Assessment Title: | Write a report about SMA and crisis management; Present a comprehensive Social Media Strategy to the Board |
| Assessment Type: | Creation and presentation of the strategy using PowerPoint or a similar application |
| Word Count: | 500-word report and 3 (three) slides (+/-10%) |
| Weighting: | 40 % (Individual, 30% + Group Role-Playing, 10%) |
| Total Marks: | 40 |
| Submission: | Pdf of PowerPoint slides submitted via Turnitin |
| Due Date: | In class in Week 12 |
Your Assessment
- This assessment will be done individually (report preparation) and as a group (presentation and role-playing), during class, and on camera.
- You will receive marks for individual report creation and group presentation.
- One submission per group.
Description:
Individual Part (500 words)
- You will write an individual report recommending your organization’s actions using social media analytics techniques to prepare and respond to a data breach.
- You will receive a case study at the beginning of the workshop, which will include specific requests that your recommendations should address.
- Be prepared to recommend and justify specific social media analytics techniques to support a solid crisis management plan.
Group Role-Playing Part (3 slides)
- Your organisation assigned your group to create and present a comprehensive Social Media Strategy to the Board.
- Students will play the following roles: Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), Chief Executive Officer (CEO), Chief Information Officer (CIO), and Chief Ethical Officer.
- Your group should offer recommendations for your organization’s actions to use social media analytics techniques to identify customer satisfaction levels, develop marketing initiatives, and gain an advantage over the competition. You must include ethical considerations.
Assessment Instructions
By Week 9, form groups of 4-5 students and inform your lecturer of these groups.
Individual Part (500 words; 30 marks)
You will be provided with a case study at the beginning of class. You will be asked to:
- Write an individual report to recommend your organization’s actions using social media analytics techniques to prepare and respond to a data breach.
- The case study will include specific requests that your recommendations should address.
- Be prepared to recommend and justify specific social media analytics techniques to support a solid crisis management plan.