RESEARCH PAPERMarketing Research and Data Analysis
2nd
15 Marks
Duration of Assignment: One Week Total Marks: 15 Marks
Length of Words: 3000 Words Length of Pages: 12-15 Pages
Submission Date
21-5-2020
Purpose: This assignment will provide you an opportunity to examine the importance of Corporate social responsibility (CSR). CSR is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of law, ethical standards and national or international norms. With some models, a firm’s implementation of CSR goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law.” The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including, customer, employees, investors, communities and others.
Every year, Reputation Institute, a private global consulting form based in New York, invites about 47,000 customers, across fifteen markets, to participate in a study that ranks the world’s one hundred most reputable companies-all multinational businesses with a global presence. One of their recent studies found that 42% of hot people feel about a company is based on their perceptions of the firm’s corporate social responsibility(CSR).
(Your paper, which should be 12 – 15 pages in length, should follow standard format for citations and presentation utilizing the Harvard Referencing Style guidelines.)
Introduction: This project will be your outline for strategically principles of management I. It also applies the course learning outcomes to a selected organization and is based on exploring, analyzing and evaluating optional readings, statistical data, media information. The objective of the project is to analysis situations, recognizing and explore moral dilemmas, propose solutions and make decisions, including grounded arguments. Evaluate CSR strategy of a certain organization and develop improvement recommendations. From your research, student will be able to answer the following questions, as shown in parts: One, two and three.
Directions: Select a publicly traded Domestic or Multinational company. Companies in the Fortune 500 are strongly suggested. Ideally select a company that has had new management since 2000. Research the top management of the organization, and detail the strategies that they advocated to help grow the company. As many companies had problems starting around 2012 – 2020 which led to lay-offs and retrenchment, that may be a good period of time to focus on how management helped move the company through those difficult economic years.
Your challenge is to select a company you can examine from the variety of perspectives covered in this course. From your research, student will be able to answer the following questions.
Items that should be discussed with your selected company include:
Part One: Company’s Profile (ILos 1.2; 1.3; 3.2)
Select a company (domestic or multinational) that will be the basis research.
Mission and Vision
Values and Ethics
Organization structure and culture
Overall measurements of success for this company
A good place to begin your research is the Companies in the Fortune 500.
What is Corporate Social Responsibility (CSR)- Concept and rational?
This section summarizes CSR Practices in the selected topic
(Core characteristics of CSR, The responsibilities of Business, Benefits of CSR, Ethical perspectives, Social perspectives).
Part Two: Summary of the Idea (ILos 3.1;3.2;3.3)
Research the company’s record in the area of CSR. Be sure to look at both their domestic and well as international reputation.
A brief (Three-paragraphs) summary of the business you selected.
The describes the idea and the capability of the environment to attain it.
Evaluating (from an integrated CSR viewpoint) stakeholder perspectives, environmental sustainability, marketing, governance, and/or reporting issues.
Identifying and analyzing unstructured ethical and/or CSR issues, recognize opportunities and formulate and evaluate options.
According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking.
Describe specific examples of corporate actions that resulted in this company’s ranking.
Part Three: Company’s Approach (ILos 3.3;3.4; 4.2;4.3)
Does a company’s approach to CSR influence your purchasing decisions? Why or why not?
Very important:
Requirements:
The paper should be minimum of 10-15 typed pages, using one and a half spaced, 12 point Times New Roman font. Diagrams and charts are encouraged (ex. Org charts, financials, stock performance, etc.) but will not be counted towards the page count of the paper.
There will be individual research project. Student should work independently to contribute to the research project.
A discussion of the use of a minimum of 5 Principles of Management Concepts is required. The more concepts used in the paper the better.
You should use and document at least 20 sources. Sources are available from the business databases in the library. You are encouraged to use as many library sources as possible. All sources must be appropriately identified in your paper. You must follow Harvard Referencing Style rules for documentation of sources and bibliography. The online librarians (Google) are extremely helpful in providing guidance for your research and Harvard Referencing Style guidelines. Due date for the paper is detailed on the syllabus.
Format Guidelines For The Written Entry
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation Form. A Written Event Statement of Assurances must be signed and submitted with the entry. Do not include it in the page numbering.
First Page (The title page will not be numbered.)
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
Principles of Management I: PROJECT
Title of the project
Name of University
Date of submission
Table of contents (The table of contents page(s) will not be numbered)
The table of contents should follow the title page. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the references (required) and the Appendices (optional).
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each section must be titled, including the references and the appendices.
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