MBA641 Strategic
Project Management
Assessment 1 Project Strategy
Framework – Bonus Webinar
25 July 2023 – Arno Wezenaar
Copyright Notice

MBA641 Assessments Overview
• A1 – Project Strategy Framework
• A2 – Statement of Work (SOW)
• A3 – Stakeholder Management Plan
Case study: RPA and Generative AI for
Centrelink Services
Overview of Case Study
Your organisation: Media Shark!
Your client:
Federal Government of Australia
The idea/project:
Implementing Robotic Process Automation
and Generative AI for Centrelink Services
A1 Project Strategy Framework
Your tender for the project “RPA for the
Centrelink Family Assistance” project:
• Individual video recording and supporting
infographic
• Video 8 minutes (no more)
• Supporting infographic: 1 page (no more)
• 30% of your mark
• Due on Week 4 – Tuesday 8 August
23.55 AEST
Aspects of Assessment 1
1. Evaluate and determine project viability
2. Create project portfolios that meet the
organization’s strategic goals
3. Analyse project life cycles and the
processes involved in project
development
4. Demonstrate criteria required to evaluate
success of projects based upon the
organization’s goals, strategy and
standards
The “Tender Family Assistance
Services” for Centrelink – Federal
Government
In the case study you will find the general
strategy of the Federal Government of
Australia on RPA and Regenerative AI.
The project on Family Assistance Program is
a pilot project to gain experience.
Here is the link:
https://www.servicesaustralia.gov.au/familytax-benefit
Further narrowing down the case
study and assessment
Media shark is an ambitious company and wants to further dive
into the RPA space and Regenerative AI. They would love to do
this project and you are the consultant to prepare for the
tender. A few observations:
• The Federal Government and Centrelink are complex
organisations
• This pilot project fits into an overall strategy for Federal
Government and Centrelink
• You will present to key stakeholders (including decision
makers) your ideas
• You will have to demonstrate your understanding and
solutions of the context, overall positioning of the project
and the project itself on a sufficiently deep level
Suggested parts of the case study
You are required to apply the Project Strategy Framework
and identify key elements such as:
• Business background, objectives and concept
• The project definition, strategic focus, Competitive
advantage / value and success criteria
• The way how you propose to deliver the results (linked
to the expectations of the project stakeholders
And potentially more – up to your academic judgement
and critical thinking skills
What’s your assignment
Your must create an 8 minute video presentation and
a 1 page infographic on your proposal and how it will
meet the current business needs and strategy as
outlined.
You need to do research and provide sufficient
justification of your findings based upon both academic
as well as business, industry and openly available
community sources. You may make assumptions
technology, capabilities and numbers
Further, apply and refer to frameworks and concepts
from the course.
Suggested steps
1. Redefine the elements to questions which guide your
research
2. Perform research into the various elements of the
case study both in terms of the client, RPA and
Generative AI (what could it do) and project strategic
aspects (minimum 8 sources in reference list
required)
3. Start putting together the elements into slides
4. When first draft of the presentation is ready, reread
and revise until you are happy with it
5. Design your infographic – ensure consistency with
the slides!
6. Record your presentation
And for your video presentation…
• Present your findings and storyline in
professionally presented slides
• While presenting: don’t read slides, but
present the storyline and the main messages
• Make sure you include sufficient graphics,
such as tables, diagrams, etc.!
And the marking rubric
Any Questions?
Questions, digital image, retrieved 3 April 2021, <questions-1.jpg (1200×800) (basicskills.net)>