| Organizational diagnosisMarketing Research and Data Analysis assignment rubric |
| Total marks of the assignment |
100 | ||||
| % score | 0-59 60-67 | 68-71 72-75 | 76-79 80-84 | 85-89 90-100 | |
| Grades | F C | B- B | B+ A- | A A+ | |
| Matery level | Beginning | Developing | Competent | Exceptional | |
| Standard level | Below standard | Approaching standard | At standard | Exceeds standard | |
| Grading criteria | Weight | ||||
| Political factors | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on political factors. |
The discussion provides exceptional insights on political factors. |
| Economic factors | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on economic factors. |
The discussion provides exceptional insights on economic factors. |
| Social factors | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on social factors. |
The discussion provides exceptional insights on social factors. |
| Technological factors |
5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on technological factors. |
The discussion provides exceptional insights on technological factors. |
| Environmental factors |
5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on environmental factors. |
The discussion provides exceptional insights on environmental factors. |
| Legal factors | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on legal factors. |
The discussion provides exceptional insights on legal factors. |
| Ethical factors | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on ethical factors. |
The discussion provides exceptional insights on ethical factors. |
| Strengths | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on strengths. |
The discussion provides exceptional insights on strengths. |
| Weaknesses | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on weaknesses. |
The discussion provides exceptional insights on weaknesses. |
| Opportunities | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on opportunities. |
The discussion provides exceptional insights on opportunities. |
| Threats | 5 | The discussion is absent of lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on threats. |
The discussion provides exceptional insights on threats. |
| Identified three challenges and discussed why |
5 | The challenges are missing or insufficiently discussed. |
The challenges are mentioned but lack explanation or analysis. |
The challenges are clearly identified and briefly discussed. |
The challenges are clearly identified and comprehensively discussed. |
| Discussed areas for improvement to stay competitive |
10 | The discussion is absent or lacks relevance. |
The discussion is minimal and lacks depth or specificity. |
The discussion provides relevant insights on areas for improvement. |
The discussion provides exceptional insights on areas for improvement. |
| Stratregies to overcome challenges |
15 | The strategies are missing or insufficiently discussed. |
The strategies are mentioned but lack details or feasibility. |
The strategies are relevant and feasible for addressing the challenges. |
The strategies are comprehensive, innovative, and highly feasible. |
| Quality of research and analysis |
5 | Limited or no reesearch or analysis is evident. |
Some research and analysis present but insufficient or lacking depth. |
Adequate research and analysis supporting the assignment. |
Comprehensive research and anlysis supporting the assignment. |
| Writing quality | 5 | Numerous grammar, spelling, punctuation, and citation errors. |
Some grammar, spelling, punctuation, and citation errors present. |
Minor grammar, spelling, punctuation, and citation errors. |
Excellent grammar, spelling, punctuation, and citation accuracy. |
| Followed assignment instructions and APA guidelines |
5 | The student did not follow assignment instructions or APA guidelines. |
The student partially followed assignment instructions or APA guidelines. |
The student followed assignment instructions and APA guidelines. |
The student meticulously followed assignment instructions and APA guidelines. |
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