You’ll learn about the small business you’ll be collaborating with throughout the term and willHuman Computer Interaction
conduct a thorough organizational diagnosis using the PESTELE framework and SWOT
analysis. The organizational diagnosis will help you to have a deep understanding of the
external marketing environment and unique values of your client’s business. Based on the
findings of your organizational diagnosis, you’ll develop a project proposal (which will be your
next assignment) for your client. After that, you’ll be working on that project report. You’ll
submit the project report and present the project at the end of the term. Therefore, your
organizational diagnosis will be an important building-block for the rest of the projects for the
term.
PESTELE analysis
A PESTEL analysis or more recently named PESTELE is a tool, or a framework used by marketers
to understand, analyze, and monitor the external marketing environment (macroenvironmental factors) that have an impact on the business. The results from the PESTELE
analysis could be used to identify threats and weaknesses for a SWOT analysis.
PESTELE stands for:
P – Political | E – Economic | S – Social | T – Technological | E – Environmental | L – Legal | E –
Ethical
Identify the significant elements under each factor stated above that could impact your
client’s business, and then, discuss why they are important and what specific impact they
might have on your client’s business. Elements under each factor will vary from business to
business. Discuss the elements that matter for your client’s business.
SWOT analysis
Conducting a SWOT analysis is a powerful way to evaluate a business irrespective of the size of
the business or the number of employees. The SWOT analysis is a technique that we use to
determine and define a company’s Strengths, Weaknesses, Opportunities, and Threats. Most
commonly, we use SWOT analysis to determine how closely a business is aligned with its
BUSI 660 – Small Business Management
Organizational Diagnosis assignment instructions
growth trajectories and benchmarks for success. We assess and evaluate the internal and
external factors through SWOT analysis.
Strengths (s) and weaknesses (W) refer to internal factors. These are usually the resources and
experiences that are readily available to you. External factors, on the other hand, influence and
affect the business and the individuals connected with the business. These factors are usually
connected directly or indirectly to an opportunity (O) or threat (T). External factors are typically
the things that your business does not control.
After you conduct both the PESTELE and SWOT analyses, come up with the following:
1. The founder/co-founder/manager of the business gave a presentation in class, and
then, we had a Q&A and discussion. Based on information from the presentation and
the Q&A as well the PESTELE and SWOT that you conducted for this assignment, (i)
identify the three main challenges your client is facing and discuss why you think
these challenges should be addressed, and (ii) thoroughly discuss the areas where
your client’s business needs improvement to stay competitive.
2. Propose detailed strategies to overcome the three major challenges you identified.
Writing instructions
• Your assignment will be graded based on the elements mentioned above in the
assignment instructions as well as criteria such as the quality of your analyses and
strategies; feasibility of your proposed strategies; quality and readability of your paper;
grammar and punctuation; following the APA guidelines; etc.
• This assignment will be the outcome of thorough research. Cite your sources using the
APA guidelines – both in-text citation as well as citation in the references section at the
end of the paper. You should also follow the APA guidelines for formatting the paper.
• Your sources should be peer-reviewed journal articles, trade journals, news articles,
organizational websites, etc., with an emphasis on peer-reviewed journal articles. Feel
free to reach out to our UCW librarians if you’d like to learn how to find peer-reviewed
journal articles from our library website.
• Use headings and sub-heads throughout the paper so that it’s easy for me to follow your
points.
• Use Times New Roman, 12-font, double-spaced.
• Do not exceed 10 pages excluding the title page. Write your name, ID, course title, and
section in the title page.
• The paper is due by 11:59 PM PST on the due date (please refer to the weekly schedule
in the syllabus for the due date). Please submit the paper on Turnitin available in the
course shell.