Your initial submission must include ALL four assignments. Marketing Research and Data AnalysisIf one or more assignments are referred, you can re-submit these on an individual basis, but not in the first instance
Each assignment should consist of between 2,500 and 3,000 words. You must clearly show the number of words used (excluding appendices, diagrams etc.).
The questions are designed to test your understanding of the theories/principles involved and their application
The answer should be relevant and concise
Examples are always welcome and, if specifically asked for, they must be included.
The marks will be based on your knowledge of fundamental elements, use of programme content, your conclusions/recommendations and presentation.
Each assignment is marked out of 100, with a 50% pass mark. Full marking criteria can be found on page 4.
Assignments should be stapled in the top left hand corner.
Each assignment should be submitted with a separate cover sheet found on page 5.
Style: You should use font 12 point Arial, 1.5 spaced, standard
Referencing: Your work must be referenced and there are a number of referencing systems but the Harvard system is recommended. Harvard: author and date appear in the text and in the references at the end of your work in alphabetical order of author’s surnames. Do not keep web references separate and do include the date Do not put references in footnotes.
Remember, you are aiming for accuracy and consistency.
