Question

Imagine that Flash Coffee Singapore is keen to find out how its brand presence in the digital space is doing. As such, they have engaged you to conduct a digital audit and evaluate the health of their online/digital presence.

Analyze the health of the online presence of Flash Coffee Singapore. Do this by conducting a digital audit. Refer to the following framework that has been discussed in class for evaluating the health of online/digital presence. Your answer should include the following:

• Identify digital platforms used by the brand.
• Content analysis and evaluation
• Persona(s) of the target audience
• Reach of their content to the target audience
• Alignment in the usage of platforms, content, target audience, and reach