The Business Plan Prepare your plan according to the following list: (100 – 200 words each session, total approx. 750- 1000 words) 1. Description of the business: (2 marks) – Describe your business. – Form of organisation of the entity; state the form of the small business you choose; – Location; state the location of your business and the reason for you to choose that location. – Goals; list at least three current and future expansion goals for your business. of the entity – briefly. 2. Marketing plan: (2 marks)
This section explains how your business will make sales (the demand of your product – based on the market research you have conducted) and how it will influence (promote, price, and distribute the product) and respond to the market condition. – Hint: Assume that you have done some research on the business industry, make a brief statement about its prospect, its potential competitors, and how you will focus your advertising effort facing this. Note: Information on marketing/advertising costs estimation is to be included in the Financial Plan, not in this section. 3. Operating plan: (2 marks) In this section, show some strategies to develop and support your product; this includes the business relationship with potential contract suppliers and customers and your plan for your business expansion in the future. 4. Environmental management plan: (2 marks)
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