Review the class discussion on marketing and complete the required readings/viewings before beginning this assignment.

Identify two organizations (one can be yours, but only if you can view it without bias) that compete for the same business.

First, for each organization, provide the information requested below:

• Name of organization; Brief description of organization.
• Based on a review of available marketing and advertising materials, what are the marketing messages the organization is trying to deliver? Include examples of the material and the messages in the Appendix.  How successful do you think the messages are and why?
• What customers are being targeted? Give examples.
• What value(s) does the organization offer to the consumer?

Second,  compare and contrast the two organizations in terms of marketing and advertising.

Include examples of marketing and advertising materials in the Appendix.