The Purpose: The final assessment is specifically designed to allow students to pull together the key insights from unit to apply these to an organisational setting.  The content from the podcasts, slides, readings and discussion boards will all be useful in completing this assessment.

The Audience: Your audience for this report is the senior leadership team of the organisation. You need to write your report in the style and format which is appropriate for this audience.

The Task: Based on the case information provided you are required to analyse the managing innovation challenges and opportunities within this organisation. Your deliverable is a business report for the senior leadership team which provides an in-depth analysis of the organisation’s innovation management capability and can act as a toolkit for them to accelerate innovation within the organisation.