British Airways is an airline company situated in England, United Kingdom and was founded through merger in the year 1974 (Pitchbook, 2023). The companies included in merger are British European Airways also known as BEA, British Overseas Airways Corporation also known as BOAC, Northeast Airlines, and Cambrian Airways. British Airways provide air transportation services which includes transporting passengers to numerous destinations throughout the world, cargo services which is responsible for mail and transporting freight on the aircraft, along with ancillary services which offers numerous additional services which includes travel insurance, hotel bookings, access to airport lounge, as well as rental cars (Pitchbook, 2023). This report analyses the Pestle framework, strengths and weaknesses, the structure of an organization, along with current issues and solution to those issues followed by a conclusion.
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