When international businesses are expanding into new nations, they must take cultural factors into account before doing so. These variables include the host country’s cultural norms, traditions, and values as well as its language, beliefs, and religion. In this assignment, I will explain three cultural norms and what they look like for Premier exports, then analyze one way my selected import/export business would struggle:

Language: Communication is essential when running a business, therefore it is important that businesses that are expanding abroad into foreign markets should try to pick up the language of the nation they are operating in. This means this is crucial when making business decisions, general business communication, and preventing misunderstandings, which is crucial when
operating in a foreign country. This is advantageous because it will enable business organizations to create teams with members from various racial and cultural backgrounds.