Undertake a review of the strategic innovation and/or the corporate entrepreneurship process of your own organization or one you are directly familiar.Marketing Research and Data Analysis
Examine the approach of the organization in the context of the academic literature, outlining the main innovation strategy and/or entrepreneurship processes.
Identify what are the strengths and weaknesses of this approach for this organization and outline some future recommendations to senior management for your chosen organization.
Reflect also on your personal involvement in innovation or entrepreneurial activity in your working life, and how has your understanding of that experience been changed or enhanced as a result of the learning in this module and your engagement with practice. This may be aided by the use of a reflective learning model.
If you have not previously been involved in such activities you may reflect on how your role has been shaped by innovation or entrepreneurial decisions made elsewhere.
How might your future development in your current role or in a new role be affected by the new knowledge you have gained?