Students will create their own e-commerce store through first completing a situational analysis to determine a GAP in the market and an opportunity to launch and e-commerce store.

Students will work with either, Shopify, WIX, BigCommerce or any other Software as Service Platform to launch a complete store with a complete strategy, tactics (Marketing Plan, SEO Plan, PPC Plan, Content Plan, and Social Media Plan) with series of objectives (long-term, short- term objectives to determine key performance indicators) to measure tactics success.

Students will experience the building of an appealing store catalogue, customizing website, and creating additional website content. Students should include at least the following in their new e-commerce store:

• Products
• Homepage and Theme
• Additional Website Content