uiscussion s,
a Locked before Thursday. May 2. 2019 6:00 PM CDT * Subscribe
Please select one of the following topics for your discussion this week.
1. Why have companies moved away from mass marketing and toward target marketing? Outline the steps in a customer value-driven strategy. Provide an example. 2. How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation. 3. Discuss brand equity and brand value. How do marketers use these concepts to build powerful brands? Provide an example. 4. Explain the four choices companies have when developing brands. Provide an example of each. 5. What actions are performed in the business analysis step of the new product development process? How does a business carry out this step? Provide an example. 6. How can companies adopt a holistic approach to managing new product development? Provide an example.