Marketing Research and Data Analysis
This week you will complete the first component of your final project. *This component will be included in your final project, after you have completed modifications based on the feedback you received this week. Computer software are the programs that tell the hardware what to do. This includes both the operating system that functions as the foundation and individual application software, which manages the functions built into the system.Guidelines:

Take some time to research the types of software used in the company/industry you are focusing on. For example, if you are focusing on Starbucks or another type of retail business, you may want to look for information about the use, implementation, and best practices for a point of sale (POS) software plan.

Explain why in MIS a software component is needed for business today.

Are you able to find information about the software component currently in use for the company/industry you are researching? How does the current software component help the company/industry reach goals such as marketing and record keeping?

How does a software component play into communications and e-business for the company’s day to day operations?

What role can a software component play into planning, control, coordination, and decision making?

Mechanics:

Write a 500-word paper, using APA formatting

Use the NEC Writing Rubric to guide your work.

Create the first 3 slides of your final PowerPoint presentation. Please upload your PowerPoint Presentation separately below.