Dynamic Strategy and Disruptive Innovation

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Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment 3 Information

Subject Code: MBA501
Subject Name:
Assessment Title:
Dynamic Strategy and Disruptive Innovation
Disruptive Innovation, Corporate Entrepreneurship, and Strategic
Leadership

Assessment Type:
Length:
Individual video recording
10 minutes (no more)
Weighting: 30%
Total Marks:
Submission:
100
Online
Due Date: Week 13
.
Your task
You are required to review an organisational case study announced by the Subject Coordinator in
week 09
. You need to analyse the case study organisation in the context of disruptive innovation
(workshop 09), corporate entrepreneurship (workshop 10), and strategic leadership (workshops 11 and
12). Based on the analysis, you must develop recommendations for this company.
Assessment Description.
This assessment focuses on strategies firms could adopt to face the challenges coming from disruptive
innovators and how firms can become disruptors. You are required to explore different types of potential
disruptors and disruptive ideas that are emerging in the case study company’s industry. You should
analyse and recommend strategic entrepreneurship and corporate venturing-related initiatives that
would encourage innovation at this firm. Finally, you should review the CEO’s approach, behaviour, and
actions in the context of strategic leadership-related concepts discussed during the course.
Assessment Instructions
A. Disruptive Innovation
You need to identify trends and potential disruptors/disruptive ideas that can challenge this
firm. You must draw on
disruptive innovation theory to justify your points. You can also
identify incremental innovations that can challenge this company. Please refer to workshop
09 content to complete this section.
B. Corporate Entrepreneurship
Identify issues that seem to stifle innovation at this firm. You must recommend strategic
entrepreneurship
and corporate venturing-related initiatives this firm can adopt to enhance
corporate innovation and motivation among employees. Important to provide examples from
different organisations to support your points. Your recommendations should allow the
company to face potential disruptors effectively and become an industry disruptor in its own
right. Be sure to engage scholarly views on strategic entrepreneurship and corporate
venturing to support your points. Please refer workshop 10 content to complete this section.

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
C. Strategic leadership
Review the CEO’s actions and behaviour in the context of strategic leadership actions
discussed in workshop 11. Identify the leadership actions that strengthen the strategic
direction of the firm. Provide recommendations to the CEO on strategic leadership aspects
that he can improve. Essential to incorporate strategic leadership related literature into the
discussion. Please note, the focus is
“strategic leadership,” not general leadership related
concepts. You can draw on corporate leaders as examples.
In preparing for this assessment, you must note the following aspects:
o Keep track of week 9 course coordinator announcements for the case study
company details
o The video recording should not exceed 10 minutes.
o Video presentation instructions:
o A PowerPoint or any other visual tool such as Prezi is required.
o Necessary to see your face clearly – video recordings without a clear view of your
face will not be marked.
o When developing the video, KBS expects MBA students to provide a professional
presentation – be sure to consider the background, appearance, lighting,
background noise, etc.
o Make all efforts to avoid reading from a text.
o References: indicate in-text citations and relevant references at the end of the
presentation as per KBS referencing guidelines.
o Study the attached assessment rubric carefully.
o Watch the assignment briefing webinar conducted by the Subject Coordinator – refer
subject welcome message from the Subject Coordinator for the date and time.

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Submission
Students are encouraged to submit their work well before the deadline to avoid technical difficulties. For
students with limited experience in video-making techniques and submission, it is recommended to read
the ‘Help with Kaltura video upload’ resource available to you under the assessments tab in MyKBS.
The three-page summary file must be submitted as a ‘Word’ file to avoid any technical issues that may
occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must
contact your workshop facilitator via email and provide a brief description of the problem and a screenshot
of the MyKBS error message. You are also encouraged to submit your work well before the deadline to
avoid any possible delay involving the Turnitin similarity report or any other technical difficulties
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” policy.

Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total
marks available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
been returned to students

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be
one day late and therefore subject to the associated penalty
For more information, please read the KBS’s Assessment Policy via
https://www.kbs.edu.au/aboutus/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
https://www.kbs.edu.au/about-us/school-policies
Time Limits for Video Assessments
Submissions that exceed the time limit will cease to be marked from the point at which that limit is
exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click
here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MBA501 Assessment 3 Marking Rubric – Business Portfolio Analysis & Disruptive Innovation 30%

Marking
Criteria
F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 – 74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 – 100%
Disruptive
Innovation
__/20 marks
Your video provided
inadequate or no explanation
of disruptive innovation
related aspects associated
with the case study.
Demonstrated inadequate or
no understanding of disruptive
innovation and its implications.
Your video provided a basic
indication of disruptive innovation
related aspects associated with
the case study company.
Demonstrated a basic
understanding of disruptive
innovation and its implications.
Your video provided an adequate
indication of disruptive innovation
related aspects associated with
the case study company.
Demonstrated a sufficient
understanding of disruptive
innovation and its implications.
Some support from literature and
scholarly views is evident.
Your video provided a detailed
indication of disruptive
innovation-related aspects
associated with the case study
company. Demonstrated a
sufficient understanding of
disruptive innovation and its
implications while integrating
literature and scholarly views
to some extent.
Your video provided a
comprehensive analysis of
disruptive innovation-related
aspects associated with the case
study company. Demonstrated a
full understanding of disruptive
innovation and its implications while
integrating literature and scholarly
views on the topic.
Corporate
Entrepreneurship
__/20 marks
Your video provided
inadequate or no explanation
of corporate entrepreneurship
related aspects associated
with the case study.
Demonstrated inadequate or
no understanding of corporate
entrepreneurship and its
implications.
Your video provided a basic
indication of corporate
entrepreneurship-related aspects
associated with the case study
company. Demonstrated a basic
understanding of corporate
entrepreneurship and its
implications.
Your video provided an adequate
indication of corporate
entrepreneurship-related aspects
associated with the case study
company. Demonstrated a
sufficient understanding of
corporate entrepreneurship and its
implications. Some support from
literature and scholarly views is
evident.
Your video provided a detailed
indication of corporate
entrepreneurship-related
aspects associated with the
case study company.
Demonstrated a sufficient
understanding of corporate
entrepreneurship and its
implications while integrating
literature and scholarly views
to some extent.
Your video provided a
comprehensive analysis of
corporate entrepreneurship related
aspects associated with the case
study company. Demonstrated a
full understanding of corporate
entrepreneurship and its
implications while integrating
literature and scholarly views on
the topic.
Strategic
leadership
__/20 marks
Your video provided
inadequate or no explanation
of strategic leadership-related
aspects associated with the
case study. Demonstrated
inadequate or no
understanding of strategic
leadership and its
implications.
Your video provided a basic
indication of strategic leadership
related aspects associated with
the case study company.
Demonstrated a basic
understanding of strategic
leadership and its implications.
Your video provided an adequate
indication of strategic leadership
related aspects associated with
the case study company.
Demonstrated a sufficient
understanding of strategic
leadership and its implications.
Some support from literature and
scholarly views is evident.
Your video provided a detailed
indication of strategic
leadership-related aspects
associated with the case study
company. Demonstrated a
sufficient understanding of
strategic leadership and its
implications while integrating
literature and scholarly views
to some extent.
Your video provided a
comprehensive analysis of strategic
leadership-related aspects
associated with the case study
company. Demonstrated a full
understanding of strategy and its
implications while integrating
literature and scholarly views on
the topic.
Use of
sources/supportive
evidence
__/20 marks
Your research lacks focus
because of an unsuitable
choice of sources.
You demonstrate somewhat
focused research, although a
better selection and range of
sources would improve the quality
of your analysis.
You demonstrate mostly focused
research, although the use of a
wider range of sources would
enhance the quality of your
analysis.
You demonstrate focused
research, complemented by a
wide range of sources.
You demonstrate extensive and
focused research, complemented
by a wide range of sources.
Video
Format
__/10 marks
The format chosen for your
video lacks thought and
consideration for the intended
audience.
The format chosen for your video
is appropriate, but major
improvements would enhance its
presentation.
The format chosen for your video
is appropriate, but some
improvements would enhance its
presentation.
Your video is professionally
presented and has been
submitted in the appropriate
format.
Your video is professionally
presented and exceeds
expectations in what is suitable for
a business environment.

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

In-text Citations
and Referencing
__/10 marks
In-text referencing and/or
reference list is mostly
incorrect or non-existent.
In-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing
Style, with major errors.
In-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing
Style, with minor errors throughout
and the occasional major error.
In-text referencing and the
resultant reference list adhere
to Kaplan Harvard Referencing
Style, with only the occasional
minor error.
In-text referencing and the resultant
reference list adhere to Kaplan
Harvard Referencing Style, with no
errors.
Feedback and grades will be released via MyKBS.

Marketing Research and Data Analysis

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