Due to the advancements in technology, everything has turned digital, right from shopping to education. Digitalization has made things easy for people in numerous ways as people can shop online, students can study online at their pace, businesses can market their products and services online and many more. Businesses have shifted from traditional forms of marketing to digital forms of marketing and there are numerous tools and platforms which help businesses to grow their business online. This report will be explaining these new forms of market as well as analyze the concept of digital marketing, the tools of marketing, platforms, consumer trends and insights; it is also explaining some of the major limitations.