Research 20% |
Evidence of broad, systematic and creative research. Selection of data goes beyond the mainstream literature/tutorial/textbook. |
Evidence of controlled and systematic research. Demonstrates selection of credible, relevant data from quality literature/tutorial notes/textbooks. |
Evidence of good research skills. Information is gathered from a good range of electronic and non electronic sources. |
Research conducted demonstrates an attempt to collect credible and/or relevant data. Information is gathered from a limited range of electronic and non electronic sources. |
Limited research skills demonstrated. Poorly selected data. |
Referencing 10% |
Consistent and accurate referencing used throughout, showing ability to reference a range of source types. Ideas and words of others acknowledged. |
Mostly accurate referencing demonstrates an ability to reference a variety of source types. Ideas and words of others are acknowledged |
Referencing is at times inconsistent or demonstrates ability to reference only some source types accurately Words, but not always the ideas of others are acknowledged. |
Overuse of another’s words or ideas which may also inconsistently or inaccurately referenced. |
Failure to acknowledge the words and ideas of others. Plagiarised: reads like a “data dump” from other sources. |
Format, structure, Expression 10% |
Clear and fluent expression indicates the essay has been successfully edited and proofread before submission. Correct form for text type: (headings, indentations etc.); spelling, punctuation error |
Mastery of sentence patterns demonstrated; may have occasional grammatical errors on the sentence level |
Sentence patterns most often successfully used; several grammatical errors at the sentence level. Occasional errors in, form, punctuation, |
Clear and fluent expression indicates the essay has been successfully edited and proofread before submission. |
Run on sentences, attempts at simple sentences often not successful; many errors in sentence structures detract from |
free. | suggesting that some closer proofreading was needed. Form, punctuation, and spelling mostly error free. |
and spelling; sometimes distracting. Some additional editing and proofreading is warranted. |
Correct form for text type: (headings, indentations etc.); spelling, punctuation error free. |
communication purpose. Form, punctuation and spelling, errors throughout. |
|
Introduction 10% |
Excellent ability to introduce the main topic succinctly and engage the reader. |
Good introduction with aspects included to engage the reader. |
Introduction needs a sharper focus. |
Introduction covers the main points but is poorly articulated. |
Introduction is difficult to understand. |
Application 10% |
Excellent application of communication models. |
Good application of communication models. |
Application of communication models is sometimes confusing. |
Application of communication models is superficial. |
Poor application of theory. |
Content 30% |
Clear, controlled and focussed direction. Clearly linked and logically ordered points and highly relevant and well-developed details. Extensive critical analysis. Sound use of examples to explain argument. |
Focussed direction and a good logical order of points. Good critical analysis. A good use of examples to make argument. |
Focussed direction and basic logical order of points. Reasonable attempt to critically analyse. Reasonable attempt to use example to explain argument. |
Direction is not very focussed. Flow of content is a bit flawed. The essay lacks succinctness. Some analysis evident, mainly descriptive. An attempt made to use examples to explain argument. |
No direction. Flow of essay is majorly flawed. No critical analysis evident. Mainly definitional. No example used or minimal used to develop argument. |
Conclusion 10% |
Excellent ability to interpret, evaluate and formulate logical sound conclusions. |
Good demonstration of the capacity to critically analyse information and formulate own conclusions. |
Able to draw warranted conclusions and generalisations. |
Limited ability to draw conclusions. |
No critical analysis, poor conclusions and no original thought. |
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