To What Extent is Culture a Driver of or a Constraint to Globalization?

Cavusgil‚ Knight and Riesenberger define globalization of markets as the ongoing economic integration and growing interdependency of countries worldwide (2008‚ 4). From an economic point of view‚ globalization is reduction in‚ or removal of‚ foreign trade barriers in order to facilitate the flows of goods across borders (Leidner 2010‚ 1). Cultural globalization takes a more anthropological point of view‚ and refers to “a phenomenon