Assessment item 2BMarketing Research and Data Analysis
CSR
Value: 25%
Due date: 06-Jan-2018
Return date: 30-Jan-2018
Length: 1500 words
Submission method options
Alternative submission method
Task
According to Schermerhorn (2012), Corporate Social Responsibility (CSR) is an organisation’s obligation to act in ways that serve both its own interests and the interests of stakeholders, representing society at large. Sustainability is an important social responsibility goal.
Discuss this statement using an organisation to illustrate CSR practices. To do this you should describe, apply and critically evaluate the applicability of relevant theoretical concepts in influencing sustainability practices in your chosen organisation. Consider multiple perspectives: stakeholders will have different and sometimes conflicting interests.
Refer to relevant academic literature and source materials.
Rationale
This assessment addresses the following subject learning objectives.
be able to critically analyse and evaluate a variety of management theories and practices;
be able to critically examine management and organisational theories and practices in the context of contemporary society and social values;
be able to identify and apply a variety of management and organisational theories and practices;
be able to critically reflect on ethical theories and social responsibility ideologies to create organisational sustainability.
This assessment will also give you skills in using empirical evidence to support your arguments.
Marking criteria
Criteria | High Distinction (85-100%) | Distinction (75 – 84%) | Credit (65 – 74%) | Pass (50 – 64%) | Fail 0- 49% |
Application of appropriate theoretical concepts to management practices within an organisation (/7) | You meet the distinction criteria.
You synthesise theoretical concepts on CSR and their impact on stakeholders. |
You accurately and adequately describe and apply theoretical concepts on CSR.
You include and compare the impact on several stakeholders in your application. All of your arguments are supported by current academic journals. |
You accurately and adequately describe and apply theoretical concepts on CSR.
You include the impact on several stakeholders. Most of your arguments are supported by current academic journals. |
You describe and apply theoretical concepts on CSR, which is mostly accurately and adequately done.
You include the impact on some stakeholders. Some of your arguments are supported by academic journals. |
You do not meet the pass criteria
|
Critical evaluation of theoretical concepts and their influence on management practices in an organisation. (/14) | You meet the distinction criteria.
You synthesise these evaluative perspectives and present a unique holistic perspective on the applicability of the CSR to contemporary workplaces. |
You include multiple evaluative perspectives of theory (CSR) and application including multiple perspectives on the impact on several stakeholders.
Your evaluations are based on sound logic All of your arguments are supported by academic journals. |
You include some evaluation of theory (CSR) and application including the impact on more than one stakeholder.
Most of your arguments are supported by academic journals. |
You include some evaluation of theory (CSR) and application.
Some of your arguments are supported by academic journals. |
You do not meet the pass criteria |
Writing skills and referencing
Mark: /4 |
Your writing flows well and is understandable, you use academic language and follow English mechanics
Your paragraphs are well structured and sequence logical. Your citations and reference list accurately follow the APA format. |
Your writing flows well and is understandable, you use academic language and follow English mechanics
Your citations and reference list accurately follow the APA format. |
Your writing is understandable, you use academic language and largely follow English mechanics
Your citations and reference list accurately follow the APA format. |
Your writing is understandable. Your citations and reference list mostly follow the APA format. | Does not meet pass criterion |
No marks awarded but a maximum of 5 marks each may be deducted for the following: |
Exceeding word count (+/- 10%) |
Presentation guidelines not met |
Exceeding text match (max 20%) |
Number of references less than 3 |
Essay structure not followed |
Presentation
Please see presentation guidelines in the ‘Assessment Information’ section of the subject outline.
Requirements
You must follow an essay structure which includes an introduction; a body that outlines the argument, analyses the literature researched and answers the essay question; and a conclusion. Your writing style must follow professional literacy which includes the following.
Citations and a final reference list that follows the APA 6 guidelines accurately.
Academic language (respectful, non-emotive, inclusive, non-sexist) and accurate English mechanics (spelling, grammar, punctuation etc.)
A minimum of three (3) academic journals as citations/references.
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