Consumer and business-to-business marketing strategy

Unit 3 AssignmentStrategic Leadership Assignment
Assignment
You are making your next presentation to the CEO of the organization. Your goal is to complete the following tasks for your consumer and business-to-business marketing strategy in a PowerPoint presentation to the CEO.
Your objective is to compete more effectively against your competitors by serving important subculture segments better.  The three markets that show the great potential are the following:
1. Hispanic consumers 2. Senior consumers 3. Asian consumers
Next, start segmenting the three subcultures. Pick one logical variable (e.g. age) that can be used to segment the market. Now add a second variable (e.g., gender) so that you have to satisfy the categories of both variables simultaneously (e.g. 25-30 years old women). Now add a third variable.
● How many possible segments can you identify from a combination of the three variables you selected?  ● What implications does this have for you as the marketing manager?  ● What strategy will you use to reach these markets?
Next, write a list of features for your products. Take each feature and indicate what benefits it provides to a customer.
● How would a magazine advertisement reflect this information?  ● Create an actual magazine ad based on your features and benefits.  ● Would you consider your product seasonal?  ● What are the challenges in marketing products that are highly seasonal?
Submit your PowerPoint presentation (7 to 10 slides) with speaker notes to the Unit 3: Assignment Dropbox.
NOTE: Your PowerPoint presentation should be in APA format and cite all references used.
[MT450: Marketing Management]
2
For assistance with APA format and citation style, visit the Kaplan University Writing Center.
Unit 3 Assignment Grading Rubric 100% 40
Specific Paper Objectives: Assignment Checklist (80%):
Percent Possible Points
Number of segments identified 16 6.4
Marketing implication 16 6.4
Marketing strategy 16 6.4
Features and benefits 16 6.4
Magazine Ad 16 6.4
80 32.0
Writing Style, Grammar, APA (20%)
Grammar and Spelling 8 3.2
Responses are concise and direct 7 2.8
Reference list and citations are provided 5 2.0
20 8.0

Total 100

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