Briefly explain what the PESTEL and SWOT are and how they are created. Remember, they are regularly reviewed and updated by management teams. Produce a PESTEL and SWOT for Eagle Air prior to the change based on data from the case study. The contents of the PESTEL and SWOT presented in tables are excluded from the word count. The elements/drivers for change identified in the PESTEL impact the opportunities and threats sections of the SWOT. The internal factors in the case study impact the Strengths and weaknesses sections.
Nature of change display Nadler’s (1995) model and insert where you believe Eagle Air is. You would then include a discussion with regard to the differences between incremental and transformational change.
The theory is Kirkpatrick’s reactions to change (2001) – positive, negative, and mixed and the other model is Carnall’s coping cycle (2003).
