Bringing great entrepreneurial ideas to solve world problems
Course:EDU600: Enterprise Development Unit
Author : Prof. Khimji Vaghjiani
Torrens University
March 2023
Global goals
Module 1-6 program details (See Appendix for details)
Module 1
Week 1 – Identify the specific poverty goal you wish to solve, explore and research the goal
Week 2 – Design thinking – develop your idea within the context of this model (meet your mentor)
Module 2
Week 3 – Develop the Lean Canvas of your proposed value solution
Week 4 – Identify the size of the market, develop high level compelling solution
Module 3
Week 5 – Develop the business model Part 1
Week 6 – Continue to develop your business model 2 / with the revenue
Module 4
Week 7 – Develop your revenue model, cost, income / identify your customer value chain
Week 8 – Develop your marketing and channel plan, how will you get to the client / buyers,
Module 5
Week 9 – Funding plan, how much, where from, profitability planning
Week 10 – Business sustainability planning / multiple trick pony planning
Module 6
Week 11 – Presenting to your potential investor base
Week 12 – Practice and present to shark tank
What’s it all about !
Ref:unstick.com Ref:creativeithub.com.my
Torrens Global
capstone top
talent
program – Social
Innovation
entrepreneurs
Spin-out High-tech social innovation
companies.
Torrens to own % and I.P – TBC
Revenue generating / jobs creating / poverty
alleviating
Viable investment options with good returns
September
W1 W2 W3
October November
Idea validation
Prototype Building
! Can start only after the team
has given permission !
Investment Committee
Elite mentor sessions
W4 W5 W6 W7 W8 W9 W10 W11 W12
Lectures on startups
Design Thinking, Funding,
Legal, Marketing, etc
At the end of every week, the teams need to present what they are working on, with clear focus on the
improvements they have made during the week.
Teams will go through
an IC. Successful
teams will receive
funding and further
support.
Teams will successfully
go through a validation
before they can start
building the prototype.
A prototype needs to
be built by the end of
the program.
Students need to have
clearly articulated the
idea and have a
proposed solution.
Design thinking
Present
Funding plan
Product and
business model
Revenue model
Mkt and Channel
Program – Incubation (12 weeks program)
Lean / business
model
Problem definition
Ideation
Solutioning / On-boarding
Elite External Mentor’s for SEH600

May wish to identity fan alumni who is a successful business person
Module 1 – Problem Identification
• Week 1: Review problems:
• Identify the poverty alleviation challenge you are passionate about
• Ask why are you passionate about this problem and what can you to solve this issue and help lives
• Draw a “Rich picture of problem”, stakeholders and potential impact of a solution
• Think about and brain storm various solutions and the value chain
• Week 2: Commence problem identification
• Research and Use “Design Thinking” to develop a range of potential value adding solutions
• Research and use “Lean Canvas” to develop the various aspects of your proposed solution/s
• Meet your mentor, be able to explain the problem, the size and your passion for this issue
Module 2: Problem exploration
• Week 3: Build your lean canvas:
• Identify the various stakeholders
• Develop the customer value proposition
• Develop the key attributes of the solution
• Brief your mentor and validate the canvas entry and the stakeholders
• Week 4: Identify the exact size of your addressable market
• Research the size and location of the market
• Develop a marketing position of your potential solution
• Brief your mentor and validate the market and ensure your target is appropriate
Module 3:Develop the Business Model
• Week 5: What is your business model:
• Clearly identify the product you are proposing
• Commence building the MVP
• Commence the business model, ie how will the solution work, and business work
• Brief your mentor and validate the business model
• Commence build of prototype / MVP
• Week 6: Continue the development of the business model, add revenue
model
• Research the size and location of the market / potential for revenue
• Establish the proposed timeline for the launch of the product
• Establish the different product offerings
• Continue building the MVP
• Take feedback from your mentor
Module 4 : Revenue Modelling & Marketing
• Week 7: Revenue model:
• Clearly ensure you are not a one trick pony and have multiple revenue streams
• Identify in the customer / user value chain who is paying
• Identify the recurring revenue streams
• Identify other products over a 3 year period
• Validate the MVP against Revenue model
• Week 8: Marketing and Channel marketing
• Identify how you will get to the users and the paying customer
• How will promote your product
• Refine the MVP
• Which channels will you sell through
Module 5
• Week 9: Funding requirement:
• Develop your funding requirements
• Develop a 3 year profit and loss with funding stages
• Identify the Exit strategy
• Refine the MVP
• Explore the funding / investor organisations
• Week 10: Business Sustainability & one trick pony planning
• Identify alternative pivot points for your product
• Identify alternative markets for your product
• Develop the 3 year product innovation plan with a new product every 12 months
• Refine the MVP
Module 6
• Week 11: Preparing the Presentation for funding practice with mentors:
• Develop with your mentor/s the presentation for funding
• Identify any errors and create a video of the problems etc. to enhance the impact
• Practice with lecture and others to ensure a professional report
• Week 12: Present to Shark tank for funding
• All teams/individuals to present their work to a Shark Tank
• Shark Tank Members comprising of Torrens University senior management, external investors and
interested organisations
Project Example 1 from EDU600 : Citrus A.I tool
MENTAL HEALTH – CHILD QUESTIONNAIRE
14
Project Example 2 from EDU600: Mental A.I
How to Apply
• Send EoI to >
• Program Director Alex Bolt > [email protected]
• Lecturer > Professor. Khimji Vaghjiani > [email protected]