Basic and essential skills

104 views 9:08 am 0 Comments June 22, 2023

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Assignment Overview
This assignment is designed to provide you with basic and essential skills involved in planning,
undertaking, and visually presenting a piece of independent learning project in the form of a written
report.
You will need to apply knowledge gathered in previous modules of the foundation year through
producing a business proposal within the Tourism Services Sector of the UK economy. You will make
use of information gathered from the recommended sources.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1 Demonstrate an ability to undertake a project involving plan, execute, analyse findings, and
draw conclusions for an investigation with specified aims and objectives identified.
LO 2 Use information collected from a range of sources and use of appropriate methods to
address the stated aims and objectives of the investigation.
LO 3 Develop and demonstrate academic writing and communication skills to present the project
in written and visual formats.
Assignment Task and Requirements
Prepare a foundation year project in the form of a written report of 1,500 words. It aims to
present a business idea within Tourism Industry using previous knowledge and business
research skills.
WHAT ARE YOU ASKED TO DO?
“Produce a business proposal of a new business in the UK within Tourism Industry”.
This task will require you:
1. Research jobs, professions, and businesses within the scope of Tourism Sector of the
national economy.

 

Module code
and title:		 Foundation Year Project
(MGBBT0FYP)		 Module leader: Habib Niazi
Assignment
type:		 Business Report
(1500 words)		 Assessment
weighting:		 50%
Submission due
dates:		 To be submitted not later
than 14:00, 22nd May 2023.		 Feedback
Target:		 3 weeks from submission

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2. Based on your findings, propose and describe an idea for a new business within the Tourism
sector.
3. Identify what Tourism product you would like to offer on the local market, who can be your
clients, their demographics, needs, wants, and demands.
4. Identify your future competitors and stakeholders (people that have interest in your business,
for example: government, employees, family, publics, etc.) and how they can affect your
business.
5. Define your short and long-term strategy.
6. Prepare a PESTLE analysis for your future business and explain why you think your business
will be successful.
Important: you must only include academic citations from the core and recommended books
and sources outlined below.
Core Resources
Core texts:
1. Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2018) Tourism: principles and practice. Harlow:
Person Education.
2. Madura, J. (2007) Introduction to Business. 4th edn. Thomson Higher Education. Available in
Additional Resources in Moodle.
3. Fullen, S.L. and Podmoroff, D. (2006) How to write a great business plan for your small
business in 60 minutes or less. Ocala: Atlantic Publishing Company.
4. Griffin, M.P. (2015) How to Write a Business Plan: A Step-by-Step Guide to Creating a Plan
That Gets Results: AMA Self-Study.
5. Murray, J.W. (2008). The Complete Guide to Writing Effective and Award-Winning Business
Proposals: Step-by-Step Instructions. Ocala: Atlantic Publishing Company.
6. Altinay, L., Paraskevas, A. and Jang, S. (2016) Planning research in hospitality and tourism.
Second edition. Routledge, Taylor & Francis Group.
7. McKeever, M. (2018) How to Write a Business Plan. Berkeley, California: NOLO.
8. Saunders, M., Lewis, P., Thornhill, A. (2012) Research methods for business students. 6th
ed. Essex: Financial Times, Prentice Hall.
9. Tracy, B. (2014) Marketing. New York: AMACOM (Brian Tracy Success Library).
10. MarketLine Industry Profile: Travel & Tourism in United Kingdom’ (2023) Travel & Tourism
Industry Profile: United Kingdom, pp. 1–80.

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Websites
• National Careers Service
• Visitbritain.org/travel-trade
• Bloomberg Businessweek
• The Financial Times
• Trading economics
• ONS (Office for National Statistics)
• World bank data
• Competitor and supplier companies’ websites
• Statista (open access)
• Google maps and reviews
• Harvard business review (journal)
Referencing and research requirements
Please reference your work according to the Canterbury Harvard Referencing style guidance. You
can access this on Moodle.
For each reference used, provide the full Harvard reference within your References section and the
core in-text citation if you are referencing something in your text. Have a minimum 10 different
references.
For academic research, include both direct and indirect citations only from the recommended
materials outlined above. For marketing research, include references from an array of
websites: competitor companies, Visit Britain, ONS and National Careers Services, suppliers,
and other relevant sources.
Assignment Guide and Format
Context: Tourism Industry in the UK. Examples of jobs, businesses and commercial activities are tour
operators, travel agents, guides, sightseeing tours, travel desks etc.
Your Business Research Report needs to include:
1) Introduction (250 Words):
a) Research and summarize the range and types of jobs, professions, commercial activities, and
types of businesses within the Tourism Services Industry in the UK.

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b) Briefly outline the idea for your own new business within Tourism Sector. Propose a location
of the head office/service outlet. Explain why you chose this idea and why it is interesting for
you. Include the definitions of business and business research. State the aims and objectives
of the report.

 

2) Stakeholder analysis (250 Words):
a) Identify your internal stakeholders (include the definition) and explain how they can affect
your business. Include a management plan and explain who will do what in your company.
b) Identify your external stakeholders (include the definition) and explain how they can affect
your business.
3) Market research (300 Words):
a) Define what is market research.
b) Identify and describe your potential clients. Use tables and different types of charts to support
your findings on demographics, statistical data, forecasts, number of visitors or potential
clients, etc.
c) Identify the specific need, want and demand of the local market of your choice. Use images,
reviews, and word of mouth to support your business idea. Explain how your business will
cover this need, want, and demand.
d) Perform a competition analysis (include a definition). Use maps, images, logos, or tables with
your potential competitors in the area you have chosen.
4) Business strategy (200 Words):
a) Include a definition of business strategy.
b) Describe a short-term strategy applied to your business. Describe how much control you want
to execute over your business, and how much wealth you would like it to generate.
c) Describe a long-term strategy applied to your business. Describe a way how your business
can grow in the long run.
5) PESTLE analysis (200 Words)
a) Briefly analyse political, economic, social, technological, legal, and environmental factors that
might affect your business.
6) Recommendation (150 Words):
a) Justify how and why your business will be successful.
7) Conclusion (150 Words):
Consolidate your key findings and give overall conclusive remarks.
8) Reference list 10 minimum:
a) Only use the core and recommended books, texts, and resources.

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9) Appendix (optional):
• A Gannt chart, timeline or a table that shows the tasks and time frame that the project tasks
will take place.
• Google map reviews.
• Statistical data that did not fit into the main report.
• Four Cs questionnaire from the Formative Activity 2 in the Week 2.
• Any other information you might find useful.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated
learning outcomes for this assignment (see above) and against other key criteria like content,
design and layout, and graphics, as defined in the University’s institutional grading descriptors. If it
is appropriate to the format of your assignment and your subject area, a proportion of your marks will
also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 0
See attached grid for grade descriptors.
Submission details
This assignment should be submitted electronically via Moodle.
• Please ensure that your work has been saved in an appropriate file format: only Microsoft
Word – No other format will be accepted.
• You can submit your work as many times as you like before the submission date. If you do
submit your work more than once, your earlier submission will be replaced by the most recent
version.
• Once you have submitted your work, you will receive a digital receipt as proof of submission,
which will be sent to your forwarded e-mail address (provided you have set this up). Please
keep this receipt for future reference, along with the original electronic copy of your
assignment.
• You are reminded of the University’s regulations on academic misconduct, which can be
viewed on the University website: Academic Misconduct Policy. In submitting your
assignment, you are acknowledging that you have read and understood these regulations.

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• The Assessment Front Sheet (see the Template in Moodle) should be inserted as the first
page for all assessments submitted by a student to Global Banking School (GBS). GBS
reserves the right to not mark any assessment that is not submitted with this sheet attached
and that does not comply with the requirements below.
• It is the complete and sole responsibility of the student to upload their assessment to Turnitin
for Marking prior to the specified deadline.
• Assessment Filename – All uploads need to be submitted using the naming convention below:

Assessment
type		 Format Example
Individual
Assessment		 [A&F or B&T] [GBS ID] [Forename] [Surname] B&T 1234567
Jane Smith
Group
Assessment		 [A&F or B&T] [GBS ID] [Forename] [Surname] [Group
Number]		 B&T 1234567
Jane Smith
Group 5

• To avoid uploading issues students should aim to upload their assessment several hours
prior to the deadline to avoid Turnitin issues around the deadline time or accidentally
submitting to the wrong submission link. It is recommended to check that the assessment that
has been uploaded is able to be read after you have uploaded it and if not to re-upload it.
Contact the SST on your campus if you have any issues.
• Students should not request lecturers to submit assessments on their behalf as they are
unable to do so.
• Any assessment submitted after the specified deadline will incur a late penalty as specified in
CCCU Academic regulations unless prior approval has been granted for Exceptional
Circumstances.

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Provision at Level 3 (often forming part of a Foundation Year course) is designed to prepare students for higher education. At the end of Level 3, students will
be expected to demonstrate the acquisition of foundation level skills, knowledge and understanding necessary to embark on a higher education programme of
study at Level 4. In accordance with the national Qualifications and Credit Framework (QCF), this includes the ability to identify and use relevant
understanding, methods and skills to complete tasks and address problems that, while well defined, have a measure of complexity. It includes taking
responsibility for initiating and completing tasks and procedures as well as exercising autonomy and judgement within limited parameters. It also reflects
awareness of different perspectives or approaches within an area of study or work.
A pass mark (40% or above) demonstrates achievement of all learning outcomes associated with the module assessment
Assessment category
Introductory knowledge
and understanding of
the basic underlying
concepts and principles
of the subject(s)		 Cognitive and intellectual skills Reading and referencing Presentation, style and
structure
Work that significantly exceeds
the specified word limit may be
penalized
Pass Mark 90%-100% Excellent work showing
flawless understanding of
the basic underlying
concepts and principles of
the subject(s), resulting in
students being fully
prepared for study at Level
4.		 Insightful and accurate
interpretation and evaluation of
information and ideas, based on
an excellent application of the
most appropriate skills, methods
and procedures. Work shows full
awareness of the nature of the
area of study and different
perspectives or approaches
within it		 Insightful and effective use of
a carefully selected range of
relevant reading. Consistently
accurate application of
referencing.		 Exemplary presentation of work
that is fluent and flawless
throughout.

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80%-89% High quality work showing
fluent understanding of the
basic underlying concepts
and principles of the
subject(s), resulting in
students being fully
prepared for study at Level
4.		 Excellent interpretation and
evaluation of information and
ideas, employing highly
appropriate skills, methods and
procedures. Work shows strong
awareness of the nature of the
area of study and different
perspectives or approaches
within it		 Consistent and balanced
engagement with a refined
selection of many types of
relevant reading. Consistently
accurate application of
referencing.		 Highly effective presentation of
work that is coherently structured
and clearly expressed
throughout.
70% – 79% Commendable work
showing detailed
understanding of the basic
underlying concepts and
principles of the subject(s),
resulting in students being
highly prepared for study
at Level 4.		 Effective interpretation and
evaluation of information and
ideas, showing effective use of
appropriate skills, methods and
procedures. Work shows well
established awareness of the
nature of the area of study and
different perspectives or
approaches within it.		 Consistent engagement with
a wide range of relevant
reading. Consistently
accurate application of
referencing.		 Well-formed presentation of work
that is coherently structured and
clearly expressed throughout.
60% – 69% Work of solid quality
showing competent and
consistent understanding
of the basic underlying
concepts and principles of
the subject(s), resulting in
students being well
prepared for study at Level
4.		 Good interpretation and
evaluation of information and
ideas, using appropriate skills,
methods and procedures. Work
shows sound awareness of the
nature of the area of study and
different perspectives or
approaches within it.		 Engagement with a wide
range of relevant reading.
Sound application of
referencing, with no
inaccuracies or
inconsistencies.		 Competent presentation of work
in terms of structure and clarity of
expression.

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Level 3 Introductory knowledge Cognitive and intellectual
skills		 Reading and referencing Presentation, style and
structure
Pass mark 50% – 59% Adequate work showing
understanding of the basic
underlying concepts and principles
of the subject(s), resulting in
students being prepared for study
at Level 4, but lacking depth and
breadth.		 Adequate interpretation and
evaluation of information and
ideas, largely using appropriate
skills, methods and procedures.
Work shows awareness of the
nature of the area of study and an
emerging awareness of different
perspectives or approaches
within it.		 Engagement with an appropriate
range of reading beyond essential
texts. Referencing may show minor
inaccuracies or inconsistencies.		 Work is structured in a largely
coherent manner and is for the
most part clearly expressed.
40% – 49% Simple factual approach showing
understanding of the basic
underlying concepts and principles
of the subject(s), resulting in
students being largely prepared
for study at Level 4. Narrow or
misguided selection of material,
with elements missing or
inaccurate.		 A limited interpretation and
evaluation of information and
ideas, showing emerging
awareness of the nature of the
area of study and different
perspectives or approaches
within it, although not always
logical or coherent and with
inaccuracies.		 Evidence of reading, largely
confined to essential texts, but
mainly reliant on taught elements.
Referencing may show
inaccuracies and/or
inconsistencies.		 Ordered presentation in which
relevant ideas / concepts are
reasonably expressed.
Marginal fail 35% – 39% Work shows limited but
fragmentary understanding of the
basic underlying concepts and
principles of the subject(s), for
example through inaccuracies,
inclusion of irrelevant material
and/or absence of appropriate
information.		 Weak and at times flawed
interpretation and evaluation of
information and ideas, resulting in
largely descriptive work that
shows lack of awareness of the
nature of the area of study and
different perspectives or
approaches within it.		 Poor engagement with essential
texts and no evidence of wider
reading. Heavily reliant on taught
elements. Inconsistent and weak
use of referencing.		 Work is loosely, and at times
incoherently, structured, with
information and ideas often poorly
expressed.
Fail 20% – 34% Unsatisfactory work showing weak
and flawed understanding of the
basic underlying concepts and
principles of the subject(s), for
example through serious
inaccuracies, inclusion of a
significant amount of irrelevant
material and/or absence of
appropriate information.		 Very weak interpretation and
evaluation of information and
ideas, resulting in descriptive
work that is often illogical, invalid
or irrelevant. Little awareness of
the nature of the area of study
and no appreciation of different
perspectives or approaches
within it.		 Limited evidence of reading and/or
reliance on inappropriate sources.
Limited engagement with taught
elements. Very poor use of
referencing.		 Work is poorly presented in a
disjointed and incoherent manner.
Information and ideas are very
poorly expressed, with weak
English and/or inappropriate style.

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< 20% Highly unsatisfactory work
showing major gaps in
understanding of the basic
underlying concepts and principles
of the subject(s). Inclusion of
largely irrelevant material,
absence of appropriate
information and significant
inaccuracies.		 Work is largely irrelevant or
inaccurate, characterised by
descriptive text and
unsubstantiated generalisations.
Minimal or no use of evidence to
back up views, showing complete
lack of awareness of the nature of
the area of study and different
perspectives or approaches
within it.		 No evidence of reading or
engagement with taught elements.
Absent or incoherent referencing.		 Work is extremely disorganised,
with much of the content
confusingly expressed. Very poor
English and/or very inappropriate
style.

 

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