1
| Assignment Overview | |
| This assignment is designed to enable you to present your findings from assignment 1 in the form of a poster. |
|
| This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: |
|
| LO 1 | Demonstrate an ability to undertake a project involving plan, execute, analyse findings, and draw conclusions for an investigation with specified aims and objectives identified. |
| LO 2 | Use information collected from a range of sources and use of appropriate methods to address the stated aims and objectives of the investigation |
| LO 3 | Develop and demonstrate academic writing and communication skills to present the project in written and visual formats. |
| Assignment Task and Requirements | |
| WHAT ARE YOU ASKED TO DO? Building on the work you have carried out in assignment 1, design a poster that informs us about your business project. This task will require you to: 1. Use the same business project that you discussed in Assignment One. 2. Download the Power Point template found on Moodle. 3. Present the data and information collected from your research for Assignment One following subheadings presented below. Use graphs, tables, maps, logos, images, numbers, bullet points and short texts to equivalent of 1,500 words. 4. Submit your poster electronically. No presentation is required. 5. Only use resources outlined in the reading list. |
| Module code and title: |
Foundation Year Project (MGBBT0FYP) |
Module leader: | Habib Niazi |
| Assignment type: |
Poster (equivalent to 1,500 words) |
Assessment weighting: |
50% |
| Submission due dates: |
To be submitted not later than 14:00,26th May 2023 |
Feedback Target: |
3 weeks from submission |
2
| Assignment Guide and Format |
| Your poster needs to include the following sub-headings: • Business Overview (equivalent of 150 words) o Briefly describe your business. • Industry Analysis (equivalent of 200 words) o Describe the size of the Tourism industry, its characteristics, its future potential. Use graphs, bullet points, key numbers, and images. Use information from Visit Britain/travel-trade. • Market Trends (equivalent of 100 words) o Identify market trends in the Tourism industry in the UK. For example, increase in domestic travel, corporate travel trends, accessibility of travelling. • Competitors (equivalent of 150 words) o Identify three-four of your main competitors (direct or indirect). Include a map of the location of your business and mark where your main competitors are. Include their websites in the reference list. • Suppliers (equivalent of 150 words) o Identify your suppliers (where you will purchase the inventory needed to produce your product/service offering). For example, airlines or coach hiring, stationary, car, printing the brochures etc. • Target clientele (equivalent of 100 words) o Identify and describe your target clients, what they like doing, their approximate age and income, life style, and other important demographics. • SWOT Analysis (equivalent of 150 words) o Using a table, identify strengths and weaknesses of your business (internal) and opportunities and threats (external). • Marketing Mix (equivalent of 150 words) o Using a table, identify and describe the Four P’s of Marketing (this is called Marketing Mix) for your business: Product, Price, Place (Location or Distribution) and Promotion (advertising). • Digital Applications / Business Software (equivalent of 100 words) o Research and identify the business software and applications you will need to run your business (for example, to collect payments or to prepare invoices). You may include the price or subscription fees, their advantages, or key features. |
3
| • Financial Aspects (equivalent of 150 words) o Include one financial aspect of your choice: initial investment numbers (facilities, equipment, supply costs), pro-forma income statement, estimates of sales; sources of financing, working capital, ratios, breakeven point, etc). Use graphs, tables, key numbers, or other visuals. • Conclusion (equivalent of 100 words) o Summarize your findings and explain why you think that your project will be successful. • Refences: minimum 10 references. You must only use the resources outlined below. |
| Core Resources |
| Core texts: 1. Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2018) Tourism: principles and practice. Harlow: Person Education. 2. Madura, J. (2007) Introduction to Business. 4th edn. Thomson Higher Education. Available in Additional Resources in Moodle. 3. Fullen, S.L. and Podmoroff, D. (2006) How to write a great business plan for your small business in 60 minutes or less. Ocala: Atlantic Publishing Company. 4. Griffin, M.P. (2015) How to Write a Business Plan: A Step-by-Step Guide to Creating a Plan That Gets Results: AMA Self-Study. 5. Murray, J.W. (2008). The Complete Guide to Writing Effective and Award-Winning Business Proposals: Step-by-Step Instructions. Ocala: Atlantic Publishing Company. 6. Altinay, L., Paraskevas, A. and Jang, S. (2016) Planning research in hospitality and tourism. Second edition. Routledge, Taylor & Francis Group. 7. McKeever, M. (2018) How to Write a Business Plan. Berkeley, California: NOLO. 8. Saunders, M., Lewis, P., Thornhill, A. (2012) Research methods for business students. 6th ed. Essex: Financial Times, Prentice Hall. 9. Tracy, B. (2014) Marketing. New York: AMACOM (Brian Tracy Success Library). |
4
| 10. MarketLine Industry Profile: Travel & Tourism in United Kingdom’ (2023) Travel & Tourism Industry Profile: United Kingdom, pp. 1–80. Websites • National Careers Service • Visitbritain.org/travel-trade • Bloomberg Businessweek • The Financial Times • Trading economics • ONS (Office for National Statistics) • World bank data • Companies’ websites • Statista (open access) • Google maps and reviews • Harvard business review (magazine) |
| Referencing and research requirements |
| Please reference your work according to the Canterbury Harvard Referencing style guidance. You can access this on Moodle. For each reference used, provide the full Harvard reference within your references section and the core in-text citation if you are referencing something in your text. Have a minimum 10 different references. For academic research, include both direct and indirect citations only from the recommended materials outlined above. For marketing research, include references from an array of websites: competitor companies, Visit Britain, ONS and National Careers Services, suppliers, and other relevant sources. |
| How your work will be assessed |
| Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, like content, design and layout, and graphics, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions. This assignment will be marked according to the grading descriptors for Level 0 |
5
| See attached grid for grade descriptors. | |||||||||
| Submission details | |||||||||
| This assignment should be submitted electronically via Moodle. • Please ensure that your work has been saved in an appropriate file format: only Microsoft Word – No other format will be accepted. • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version. • Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment. • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: Academic Misconduct Policy. In submitting your assignment, you are acknowledging that you have read and understood these regulations. • The Assessment Front Sheet (see the Template in Moodle) should be inserted as the first page for all assessments submitted by a student to Global Banking School (GBS). GBS reserves the right to not mark any assessment that is not submitted with this sheet attached and that does not comply with the requirements below. • It is the complete and sole responsibility of the student to upload their assessment to Turnitin for Marking prior to the specified deadline. • Assessment Filename – All uploads need to be submitted using the naming convention below:
• To avoid uploading issues students should aim to upload their assessment several hours prior to |
6
| • Any assessment submitted after the specified deadline will incur a late penalty as specified in CCCU Academic regulations unless prior approval has been granted for Exceptional Circumstances. |
7
| Provision at Level 3 (often forming part of a Foundation Year course) is designed to prepare students for higher education. At the end of Level 3, students will be expected to demonstrate the acquisition of foundation level skills, knowledge and understanding necessary to embark on a higher education programme of study at Level 4. In accordance with the national Qualifications and Credit Framework (QCF), this includes the ability to identify and use relevant understanding, methods and skills to complete tasks and address problems that, while well defined, have a measure of complexity. It includes taking responsibility for initiating and completing tasks and procedures as well as exercising autonomy and judgement within limited parameters. It also reflects awareness of different perspectives or approaches within an area of study or work. A pass mark (40% or above) demonstrates achievement of all learning outcomes associated with the module assessment |
|||||
| Assessment category | |||||
| Introductory knowledge and understanding of the basic underlying concepts and principles of the subject(s) |
Cognitive and intellectual skills |
Reading and referencing | Presentation, style and structure Work that significantly exceeds the specified word limit may be penalized |
||
| Pass Mark | 90%-100% | Excellent work showing flawless understanding of the basic underlying concepts and principles of the subject(s), resulting in students being fully prepared for study at Level 4. |
Insightful and accurate interpretation and evaluation of information and ideas, based on an excellent application of the most appropriate skills, methods and procedures. Work shows full awareness of the nature of the area of study and different perspectives or approaches within it |
Insightful and effective use of a carefully selected range of relevant reading. Consistently accurate application of referencing. |
Exemplary presentation of work that is fluent and flawless throughout. |
8
| 80%-89% | High quality work showing fluent understanding of the basic underlying concepts and principles of the subject(s), resulting in students being fully prepared for study at Level 4. |
Excellent interpretation and evaluation of information and ideas, employing highly appropriate skills, methods and procedures. Work shows strong awareness of the nature of the area of study and different perspectives or approaches within it |
Consistent and balanced engagement with a refined selection of many types of relevant reading. Consistently accurate application of referencing. |
Highly effective presentation of work that is coherently structured and clearly expressed throughout. |
| 70% – 79% | Commendable work showing detailed understanding of the basic underlying concepts and principles of the subject(s), resulting in students being highly prepared for study at Level 4. |
Effective interpretation and evaluation of information and ideas, showing effective use of appropriate skills, methods and procedures. Work shows well established awareness of the nature of the area of study and different perspectives or approaches within it. |
Consistent engagement with a wide range of relevant reading. Consistently accurate application of referencing. |
Well-formed presentation of work that is coherently structured and clearly expressed throughout. |
| 60% – 69% | Work of solid quality showing competent and consistent understanding of the basic underlying concepts and principles of the subject(s), resulting in students being well prepared for study at Level 4. |
Good interpretation and evaluation of information and ideas, using appropriate skills, methods and procedures. Work shows sound awareness of the nature of the area of study and different perspectives or approaches within it. |
Engagement with a wide range of relevant reading. Sound application of referencing, with no inaccuracies or inconsistencies. |
Competent presentation of work in terms of structure and clarity of expression. |
9
| Level 3 | Introductory knowledge | Cognitive and intellectual skills |
Reading and referencing | Presentation, style and structure |
|
| Pass mark | 50% – 59% | Adequate work showing understanding of the basic underlying concepts and principles of the subject(s), resulting in students being prepared for study at Level 4, but lacking depth and breadth. |
Adequate interpretation and evaluation of information and ideas, largely using appropriate skills, methods and procedures. Work shows awareness of the nature of the area of study and an emerging awareness of different perspectives or approaches within it. |
Engagement with an appropriate range of reading beyond essential texts. Referencing may show minor inaccuracies or inconsistencies. |
Work is structured in a largely coherent manner and is for the most part clearly expressed. |
| 40% – 49% | Simple factual approach showing understanding of the basic underlying concepts and principles of the subject(s), resulting in students being largely prepared for study at Level 4. Narrow or misguided selection of material, with elements missing or inaccurate. |
A limited interpretation and evaluation of information and ideas, showing emerging awareness of the nature of the area of study and different perspectives or approaches within it, although not always logical or coherent and with inaccuracies. |
Evidence of reading, largely confined to essential texts, but mainly reliant on taught elements. Referencing may show inaccuracies and/or inconsistencies. |
Ordered presentation in which relevant ideas / concepts are reasonably expressed. |
|
| Marginal fail | 35% – 39% | Work shows limited but fragmentary understanding of the basic underlying concepts and principles of the subject(s), for example through inaccuracies, inclusion of irrelevant material and/or absence of appropriate information. |
Weak and at times flawed interpretation and evaluation of information and ideas, resulting in largely descriptive work that shows lack of awareness of the nature of the area of study and different perspectives or approaches within it. |
Poor engagement with essential texts and no evidence of wider reading. Heavily reliant on taught elements. Inconsistent and weak use of referencing. |
Work is loosely, and at times incoherently, structured, with information and ideas often poorly expressed. |
| Fail | 20% – 34% |
Unsatisfactory work showing weak and flawed understanding of the basic |
Very weak interpretation and evaluation of information and ideas, resulting in descriptive |
Limited evidence of reading and/or reliance on inappropriate sources. Limited engagement with |
Work is poorly presented in a disjointed and incoherent manner. Information and ideas are very |
10
| underlying concepts and principles of the subject(s), for example through serious inaccuracies, inclusion of a significant amount of irrelevant material and/or absence of appropriate information. |
work that is often illogical, invalid or irrelevant. Little awareness of the nature of the area of study and no appreciation of different perspectives or approaches within it. |
taught elements. Very poor use of referencing. |
poorly expressed, with weak English and/or inappropriate style. |
|
| < 20% | Highly unsatisfactory work showing major gaps in understanding of the basic underlying concepts and principles of the subject(s). Inclusion of largely irrelevant material, absence of appropriate information and significant inaccuracies. |
Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations. Minimal or no use of evidence to back up views, showing complete lack of awareness of the nature of the area of study and different perspectives or approaches within it. |
No evidence of reading or engagement with taught elements. Absent or incoherent referencing. |
Work is extremely disorganised, with much of the content confusingly expressed. Very poor English and/or very inappropriate style. |
Tags: alwaysopen, assignmenthelpaustralia, assignmenthelpmelbourne, assignmenthelpsydney, assignmenthelpwebsites, london, londonstudent, melbourne, myassignmenthelp, plagiarismfreework, studentassignmenthelp