MN5W50QA – Assignment 2 Workbook – Due on 11/07/2023 before 3.00 pm
Assignment BriefMarketing Research and Data Analysis
All Sections of the Workbook must be fully completed, highlighting the changes to all the versions from workbook 1 , workbook 2 and workbook 3. The maximum word count for each Section (page) of 400 words (+ up to 10%) must be observed. This word limit applies to BOTH the BMC and Reflection sections. Also, complete the “Testing evidence”
The quality of your responses in each Section is most important. Quality refers to the extent in which you are able to indicate the detail and the evidence of your thinking, research, enquiries and testing of the various aspects of the Business Model Canvas (BMC) for your business idea.
Quality also refers to the extent to which you demonstrate an understanding of and application of BMC processes (e.g. testing assumptions) and of techniques used during the course (e.g. reflective learning and action learning sets
Quality of academic style should be good – grammar, clarity, presentation, referencing
The 3 Business Model Canvas (BMC) Versions should demonstrate the use of the BMC approach and the development of the idea during the course.
The 3 Reflection sections of each Version should fully demonstrate an understanding of and application of BMC processes (e.g. testing assumptions) and of techniques used during the course (e.g. reflective learning and action learning sets).
The Personal Career development section of Version 3 should demonstrates reflective evidence of three skills / knowledge areas and your plans for further self-development.
The workbook should be of good quality of academic style (e.g. grammar, clarity, presentation, referencing)
GSBL UNDERGRADUATE GENERAL GRADE DESCRIPTORS
| General |
Level 3/4 ( Year 0 / Year 1) Acquisition of broad knowledge Evaluate information Use information to plan, develop and problem solve
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Level 5 ( Year 2) Generate ideas through analysing concepts Demonstrate a command of specialised skills Formulate responses to well defined and abstract Analyse and evaluate information |
Level 6 ( Year 3) Critically review, consolidate and extend a body of knowledge using specialised skills Critically evaluate concepts and evidence from a range of sources Transfer and apply skills and exercise significant judgement in a range of situations |
|
70-100 (A) |
Very good
Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation and critical appraisal Use of a wide variety of appropriate sources Transformation of knowledge Independent thinking and development of ideas Ability to communication very clearly and effectively Very good evidence of preparation Very good organisation, structure and presentation of work – minimal errors Good references, appropriate sources (quality and quantity). No errors in reference list or citations.
|
Excellent
Advanced scholarship Goes beyond the material provided Excellent link to research Excellent analysis, synthesis, evaluation and critical appraisal Excellent evidence of preparation Comprehensive and critical understanding of the topic Excellent ability to communicate clearly and effectively Excellent organisation, structure and presentation of work Good references, appropriate sources (quality and quantity). No errors in reference list or citations. |
Excellent – Outstanding (for use at far end of range)
Outstanding understanding, exploration and insight Strong evidence of originality and development of own ideas Develop a highly complex argument Outstanding ability to communicate topics clearly and concisely Advanced organisation, structure and presentation of work Good references, appropriate sources (quality and quantity). No errors in reference list or citations. References well utilised and critiqued |
| 60-69 (B) | Very good
Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation Use of a wide variety of appropriate sources Transformation of knowledge Independent thinking and development of ideas Ability to communication clearly and effectively Very good evidence of preparation Very good organisation, structure and presentation of work – minimal errors Good references, appropriate sources (quality and quantity). Minimal or no errors in reference list or citations.
|
Very good
Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation Use of a wide variety of appropriate sources Transformation of knowledge Independent thinking and development of ideas Ability to communication clearly and effectively Very good evidence of preparation Very good organisation, structure and presentation of work – minimal errors Good references, appropriate sources (quality and quantity). Minimal or no errors in reference list or citations. |
Very Good
Advanced scholarship Goes beyond the material provided Very good link to research Very good analysis, synthesis, evaluation and critical appraisal Very good evidence of preparation Comprehensive and critical understanding of the topic Very good ability to communicate clearly and effectively Very good organisation, structure and presentation of work Good references, appropriate sources (quality and quantity). No errors in reference list or citations. |
| 50-59 (C) | Adequate – Satisfactory
Some analysis but limited Some insight and exploration of ideas Sound conclusions No significant inaccuracies or omissions Some analysis, evaluation or synthesis of information Lacking clarity at times Some evidence of preparation Referencing is sound. Mostly appropriate sources. Numerous errors or inconsistencies
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Adequate – Satisfactory
Some evidence of thinking independently to develop own ideas Evaluation of relevant theories or literature Reasonable ability to communicate clearly and effectively Report information in a structured way Use of an appropriate format Quite comprehensive knowledge Satisfactory evidence of preparation Satisfactory referencing, appropriate sources. Numerous but minor errors in references |
Adequate- Satisfactory
Evidence of thinking independently to develop own ideas Evaluation of relevant theories or literature Ability to communicate clearly and effectively Report information in a structured way Use of an appropriate format Reasonably Accurate, quite comprehensive knowledge Satisfactory evidence of preparation Coherent and well presented – minor errors Satisfactory referencing, appropriate sources. Minor errors in references
|
| 40-49 (D) | All learning outcomes met
Competent (practical) May be incomplete in knowledge (some errors or omissions) Insufficient analysis, evaluation or synthesis Limited application of theories/knowledge An awareness of appropriate principles/theories/techniques Irrelevance to the task at times Disorganised work with weak standard of presentation Numerous aberrations from the requirements of the task Referencing is attempted although may be inconsistent, many errors, weak sources
|
All learning outcomes met
Competent (practical) May be incomplete in knowledge (some errors or omissions) Weak or no analysis, evaluation or synthesis Some application of theories/knowledge An awareness of appropriate principles/theories/techniques Irrelevance to the task at times Disorganised work with weak standard of presentation Aberrations from the requirements of the task Referencing is attempted although may be inconsistent, many errors, weak sources
|
All learning outcomes met
Competent (practical) May be incomplete in knowledge (some errors or omissions) Weak or no analysis, evaluation or synthesis Some application of theories/knowledge An awareness of appropriate principles/theories/techniques Irrelevance to the task at times Disorganised work with weak standard of presentation Aberrations from the requirements of the task Referencing is attempted although may be inconsistent, many errors, weak sources
|
| Condoned Pass 30-39 (F1) | Learning outcomes not met
Little relevant knowledge Lacking structure Numerous errors in structure and form Limited understanding of concepts/theories No appropriate analysis, evaluation or synthesis Significant inaccuracies/omissions Not competent Little or no attempt to use references and if so very weak with errors
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Learning outcomes not met
Little relevant knowledge Lacking structure Numerous errors in structure and form Limited understanding of concepts/theories No appropriate analysis, evaluation or synthesis Significant inaccuracies/omissions Not competent Little or no attempt to use references and if so very weak with errors |
Learning outcomes not met
Little relevant knowledge Lacking structure Numerous errors in structure and form Limited understanding of concepts/theories No appropriate analysis, evaluation or synthesis Significant inaccuracies/omissions Not competent Little or no attempt to use references and if so very weak with errors |
| Under 30 (F2) | Little engagement with the task
No basic understanding of the subject matter Poor communication (written or verbal) Lacking or no structure Significant errors in structure and form Many significant inaccuracies/omissions – very little correct Little or no attempt to use references and if so very weak with many significant errors |
Little engagement with the task
No basic understanding of the subject matter Poor communication (written or verbal) Lacking or no structure Significant errors in structure and form Many significant inaccuracies/omissions – very little correct Little or no attempt to use references and if so very weak with many significant errors |
Little engagement with the task
No basic understanding of the subject matter Poor communication (written or verbal) Lacking or no structure Significant errors in structure and form Many significant inaccuracies/omissions – very little correct Little or no attempt to use references and if so very weak with many significant errors |
| (0%) | No submission
Nothing of relevance in the work submitted |
No submission
Nothing of relevance in the work submitted
|
No submission
Nothing of relevance in the work submitted |
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