Assessment Guidelines

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Assessment GuidelinesMarketing Research and Data Analysis
Identify one Sustainable Development Goal impacting a named low-income country
and carry out a systematic review of the literature pertaining to this to identify a gap
in knowledge around a specific area of public health practice. In discussions reflect
on the nature and scale of the issue and the likelihood that the chosen goal will be met
by the target date of 2030. In doing so, engage with the key issues that are hampering
progress and make recommendations for how these issues might be better addressed
by the global community.
Learning outcomes assessed in this assessment
1. Using a wide range of sources analyse key public health issues affecting the
world, with specific reference to the current and future challenges faced by a
lowincome country.
2. Critically evaluate outcomes and theoretical positions in relation to global
health issues.
3. Understand and critically appraise the WHO’s Sustainable Development Goals
and their global implications.
4. Demonstrate an awareness and sensitivity in relation to the interaction and
interdependency of global and local health issues, and the role of globalisation.
The Sustainable Development Goals are available to view at this website link –
https://sdgs.un.org/goals
Your work should include and cover the following sections/aspects and content (as
shown and stated in the table below). The specific percentage marks allocated to each
section/aspect of your work is stated below.
Please remember that achievement and demonstration of learning outcomes 1, 2, 3 and
4 are being assessed in this assessment.

Section/aspect Content to cover Marks
available
Abstract A brief but concise piece of text (200-300 words)
outlining the aim and scope of the work, the
methodology/methods used, the main results/findings
and the conclusions drawn.		 5 marks

2

Introduction Clearly set the theoretical or empirical background to
the topic/issue to be focused on in this systematic
literature review by covering the following aspects:
– Identify and focus on one Sustainable Development
Goal which is impacting on a particular named low
income country. When choosing and deciding on the
particular Sustainable Development Goal, please ensure
there is alignment to public health and a specific area of
public health practice. It is important to remember and
be aware that for some Sustainable Development Goals,
they are very wide ranging in topic/focus so you may
need to focus on a particular topic/issue that is part of
the goal. These aspects combined will be the topic of
focus/issue in this systematic literature review. Please
be clear on the particular Sustainable Development
Goal, the particular named low-income country and the
aligned specific area of public health practice.
– Provide evidence to demonstrate the nature and
scale of this topic/issue and how it impacts on public
health. Background literature needs to be included here.
– State the scope (purpose) of this systematic
literature review.
– Clearly and precisely formulate and state the
research question (which takes into account and reflects
the identified Sustainable
Development Goal, the named low-income country and
the specific area of public health practice) – this will be
the question that needs to be answered by performing
the systematic literature review.
A rationale for formulating the research question
should be provided here based on the background
literature. Please demonstrate here how your research
question was developed through the use of an acronym
(for example, PICO, FINER, PICOS, PICOT, PEO
etc.).
– State the aim(s) and objectives of this systematic
literature review.		 15
Marks

3

Methodology
/ Methods		 A detailed description should be provided in this section
of the methodology/methods that was/were used to
undertake the systematic literature review and answer the
research question (it is advisable to also include a
schematic representation in this section of the
methodology/methods followed which includes the
process followed in order to decide on the final number
of studies selected for inclusion (this could be in the form
of a ‘flow diagram’ or ‘flow chart’ similar to/adapted
from the PRISMA flow diagram). Please note – if
included, this schematic representation must be
included in the word count.
This section will require the inclusion of:
(1) Search strategy followed including:
(i) databases and on-line platforms used to identify the
literature (i.e., studies), (ii)
keywords, phrases and Boolean commands used and (iii)
inclusion and exclusion criteria applied during the
screening process in order to determine the studies
included.
(2) Method of critical appraisal followed for studies
selected for inclusion including the critical appraisal tools
used (for example, CASP etc.).
(3) Type of analysis (and synthesis) performed (including
how it was undertaken) on the studies selected for
inclusion in relation to their findings (for example,
through a method such as narrative synthesis, thematic
analysis etc. depending on what method was most
appropriate to use).
If you used a data extraction/data summary table (which
is advisable) to record key information for each study
selected for inclusion (including the main findings of
each study), please make it clear, where appropriate, in
this section that one was developed and used but actually
include it in the ‘Findings/Results’ section.		 20
marks

4

Findings /
Results		 This section should include the following:
– Synthesis and presentation of the
findings/evidence gathered from the studies selected for
inclusion which focuses on the findings of these studies
(for example, in the form of narrative synthesis, themes
that have been developed through thematic analysis etc.,
depending on what was decided as the most appropriate
method to use).
Critical appraisal of the studies selected for inclusion.
This will involve appraising the relevant strengths and
weaknesses of the studies included with a particular focus
on their findings. The critical appraisal Of the findings
should consider whether the study design was relevant to
the aim and whether the methodology used for data
collection and analysis was appropriate to answer each
study’s research question.
– The use and inclusion of a data extraction/data
summary table is advisable to include here in this section
(which includes key information of each study selected
for inclusion such as author and date, title of the study,
aims, study design, methods, main findings and also
includes a column in it demonstrating the critical
appraisal undertaken (strengths and weaknesses) of each
study selected for inclusion and specifies the critical
appraisal tool used to critically appraise each study
selected for inclusion). Please note – if included, this
table must be included in the word count.		 20
marks

5

Discussion This section should be focused on a critical discussion
involving interpretation of the key findings, their
implications and key recommendations and should
therefore include the following:
(1) Summary of the findings (be careful that you only
‘summarise’ the findings here) and follow this with a
discussion of the findings. Then provide some
acknowledgement of the strengths and limitations of the
systematic literature review undertaken.
Important – The gap in knowledge arising from this
systematic literature review undertaken in relation to
the specific area of public health practice (and
affiliated to the
relevant Sustainable Development Goal that is
impacting on the named lowincome country) focused
on, needs to be identified and made clear here in this
section as this is key for the assessment in the next
module – module UPGPBHM09.
(2) Implications arising from the systematic literature
review with critical consideration of:
a. How do any identified local health
issues/challenges in the named low-income country and
public health practices influence global health issues
(also taking into account the role of globalisation) and
what is the likelihood that the chosen Sustainable
Development Goal will be met by the target date of
2030?
b. What are the key issues hampering progress (with
relevance to the named lowincome country) in meeting
the target date of 2030 for this chosen Sustainable
Development Goal?
c. Reflecting critically on the chosen Sustainable
Development Goal and other Sustainable Development
Goals and their targets, how do these influence global
health and public health practice?
(3) Recommendations need to be provided in this section
for how the issues that are hampering progress (with
relevance to the named lowincome country) with the
chosen Sustainable
Development Goal being met by 2030 might be better		 25 Marks

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addressed by the global community.
Conclusion Effective summary of key points.
This section should include a complete summary of the
main
findings, observations, assertions and conclusions
generated from the systematic literature review
undertaken and presented in the previous sections of the
assignment.		 5 Marks

7

Presentation
and
Referencing		 High quality presentation that conforms to principles of
academic writing and contains minimal errors in sentence
construction, grammar and punctuation. The assignment
followed appropriate academic conventions regarding in
text citations and referencing.		 10 Marks

 

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