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Session outline
Session topic
♦ Assessing corporate Entrepreneurial; Performance
♦ Assessing Entrepreneurial activity in Companies
♦ The entrepreneurial audit – a systematic approach
♦ Measuring innovative performance – some criteria
DRAFT- DRAFT- DRAFT- DRAFT
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✓ Assessment and organisation improvement are often linked to pressure to meet an urgent need eg
shareholder pressure
✓ Effective Assessment is perceived as an integral part of learning
✓ Specifically assessments is one of the driving forces in creating what Peter Senge (2006) calls
“learning organisations”.
✓ TRADITIONAL MEASURE OF
1. Financial performance
2. Commercial viability and
3. Success of project
Do not necessarily
Intrapreneurship: Leading Innovation and Change
Assessing Entrepreneurial activity in
organisations
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Components of a
health audit
The Entrepreneurial Health Audit
One form of measuring performance is to undertake a Entrepreneurial health audit
This involve three major steps
Step 1 Assessing the Company’s Entrepreneurial Intensity
● This is concerned with two elements the degree and frequency of Entrepreneurship
Degree
● Measures of company’s innovativeness – seeking of creative, unusual or novel solutions,
● risk taking – willing ness to commit significant resources
● pro-activeness – pursuing initiatives in advance of rivals
Frequency
● Involves measuring the number of new products, services and process innovations introduced
over some defined period
Intrapreneurship: Leading Innovation and Change
The entrepreneurial Health Audit
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Step 2 Diagnosing the climate for CE components
Involves reviewing the five key antecedents
1. Management support
2. Work discretion /autonomy
3. Reinforcement (entrepreneurial behaviour)
4. Time availability evaluation workload to ensure time is available to pursue innovations
5. Organisational boundaries precise expectations are communicated with respect to the
mechanisms for evaluation , selecting and using innovations
Intrapreneurship: Leading Innovation and Change
The Entrepreneurial Health Audit
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Steps for the
health check
Step 3 Creating an organisation – wide understanding of the CE/Innovation process
● Determining the degree to which a CE strategy and the entrepreneurial behaviours are
understood by the affected parties.
● This can be achieved in some cases by a sound CE employee development program
Intrapreneurship: Leading Innovation and Change
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CE Employment development program should be established – suggested elements
● The entrepreneurial Experience review managerial and organisational behaviour
concepts
● Entrepreneurial breakthroughs
● Innovative thinking – identify and explain the creative
● Idea Acceleration process
● Barriers facilitators and triggers to entrepreneurial thinking
● Sustaining Innovation teams
● The corporate Venture plan
Intrapreneurship: Leading Innovation and Change
Suggested elements of a CE development program