Leisure Verse Group Limited is an adventure park developer and operator in Southeast Asia. The Group owns and operates three adventure parks under the ADRENALIN brand, each located in Vietnam, Malaysia, and Singapore, which cater to both domestic and foreign visitors and tourists.

Listed on the Singapore Exchange since 2000, the Group is led by Mr Lei, the founder, who has more than 30 years of experience in the theme park industry. He had observed that the theme park industry in Asia was highly fragmented and therefore took the opportunity to capitalise on the weak competition in a growing industry.

In Asia, most theme park developers and operators are franchisees of large Western-branded theme parks and movie-themed attractions. The franchisees are typically required to invest heavily in design, branding, and technology, which entails extremely high capital investment
needs and operating costs.