Your assignment task:

In groups of three students, using either your own country or one in the same continent that you live in, carefully research the fast food market and the key players within it to ensure you gain some understanding of the key trends that are shaping the sector.  It is important that the country you select is large enough for you to collect data on it.  For example India is sufficiently large that ready fast food data should be available whereas Singapore will be too small.  The groups will ned to spend time before selecting with country of choice to ensure valid information can be found.

Overall guidance

You are advised to include the group prepared models (discussed below) within an appendix so they are excluded from the word count, but discussion on key elements from them can be made within the main body of the assignment.  You are urged not to copy and paste segments of these models in to your report, nor to refer the reader to the appendices, but to include relevant elements as part of your following discussion within the body of the assignment.

1. Identify the key trends within the fast food sector for your country of choice which have developed over the last 10 years, clearly showing the split (or change in split) between the key brands. 

Guidance – You are expected to make links here to an evolving market sector with a speed of change over differing fast food choices and whether new competitors are entering the market in the countries under review

As a group, research the sector and prepare a PESTEL, Porters 5 Forces and whatever other analytical models may support your execution of this assignment.