Task
Students are required to produce a report (LO8/LO7) on the following case:

The role Cambridge Analytica played in the latest American presidential election and Brexit referendum in the UK.

Political marketing and the use of digital media in political campaigns is not new; however, the way Cambridge Analytica used Facebook users’ data to target users with influential content that could lead to favorable results to the promoted parties was labeled unethical and illegal. Were developed key
5 players from SCL Group, the Republican Party establishment, and Christopher Wylie the later whistleblower.

Micro-targeting methods were used as the company managed to acquire its dataset from social media platforms. CA rise to prominence for high profile and right-wing causes is explained as a consequence of successful test runs in the 2014 US mid-term elections. The impact of Cambridge Analytica is described in terms of the two most controversial campaigns linked to the company with the BREXIT referendum and the 2016 US Presidential Election, as well as the other company activities. Finally,
the company’s downfall is followed chronologically through several damning newspaper articles,
culminating in the public hearing of Facebook CEO Mark Zuckerberg in early April 2018.