SST101: Principles of Project Management

97 views 9:01 am 0 Comments October 18, 2023

Acme Corp, a multinational technology company, has decided to develop a new product, an innovative smart home security system. The goal of the project is to create a user-friendly, affordable, and cutting-edge system that integrates seamlessly with existing smart home devices. The project’s success will depend on its ability to meet strict deadlines and budget
constraints while ensuring high-quality standards.

Acme Corp has hired you as the project manager to lead a diverse, cross-functional team in the development of this new security system. The project is expected to last 18 months, with a budget of $3 million. To achieve the project’s objectives, Acme Corp has outlined several key milestones and
deliverables: Market research and customer needs analysis (Months 1-3): The project team will conduct comprehensive market research to identify customer needs, preferences, and pain points related to smart home security systems. This research will help inform the design and
functionality of Acme Corp’s new product.

Marketing and sales strategy (Months 15-16): Acme Corp’s marketing department will develop a comprehensive marketing and sales strategy for the smart home security system, targeting key customer segments and channels. This strategy will include product positioning, pricing, promotional campaigns, and distribution plans.

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