As well as the advisory service provided to individuals and groups looking to start a business, ‘UpStarter’ Offer a service to new and existing small businesses on how they can best maximize the success of their products or services.

After your contribution to the ‘UpStarter’ January newsletter, you have been asked by your line manager Peter Jones to produce a presentation that will go out to those existing businesses subscribed to the service, discussing the concept of the macro and microenvironments in which organizations operate and function.