The Suggested Process for Part A Step1: Select an international company. The company can be of any industry and size. The only criterion is that the company should have an international presence. It is recommended that you select a company that has a sufficient amount of public information available.
Step2: Ensure you collect the latest information from the company website, company annual reports, industry reports, government and supranational organizations’ databases etc. We will discuss possible data sources in lectures and tutorials.
Step3: Write a report to analyse the international company and its industry in the home country, serving as a basis for Part B: Country Potential and Entry Strategy Analysis.
In undertaking this task, you are required to provide at least the following information: The Company analysis
• Basic information: Company name, Industry, Product offering, Form of ownership (e.g., publicly-listed; family-owned), Size of company,
Sales
• Company’s existing internationalisation strategy and structure
• Company’s competitive advantage (VRIO framework) The industry analysis in the home country
My personal possible selections for the assignment are Qantas, Tata Motors and Afterpay
The Suggested Process for Part A
Step1: Select an international company. The company can be of any industry and size. The only criterion is that the company should have an international presence. It is recommended that you select a company that has a sufficient amount of public information available.
Step2: Ensure you collect the latest information from the company website, company annual reports, industry reports, government and supranational organizations’ databases etc. We will discuss possible data sources in lectures and tutorials.
Step3: Write a report to analyse the international company and its industry in the home country, serving as a basis for Part B: Country Potential and Entry Strategy Analysis.
In undertaking this task, you are required to provide at least the following information:
The Company analysis
• Basic information: Company name, Industry, Product offering, Form of ownership (e.g., publicly-listed; family-owned), Size of company,
Sales
• Company’s existing internationalisation strategy and structure
• Company’s competitive advantage (VRIO framework)
The industry analysis in the home country
My personal possible selections for the assignment are Qantas, Tata Motors and Afterpay
2,000 Words
Please reference in APA 7th