Green Refectory is a small family-run café located in Melbourne’s trendy inner-city suburb, Brunswick. The café is owned and managed by a husband and wife team and has a small staff of casual employees. This report will analyze their general situation analysis in terms of their social media presence and digital marketing.

The findings in this report will include the businesses: strengths, weaknesses, opportunities and threats, the micro and macro environment in which they are operating including that of their key competitors, goals and objectives the venue may look at moving forward, segmentation and targeting in terms of their digital marketing, digital positioning, social media engagement, and content strategy.

This report will also include recommendations by way of a suggested activation plan and performance monitoring. All findings and recommendations will take into consideration the current COVID-19 crisis.