A critical evaluation of the focus of the business and its main market(s)

Critical analysis of some of the key global geopolitical, economic and legal environmental aspects of the industry as a whole

Critical analysis of the global geopolitical, economic and legal environments challenges specific to the chosen company

Critical analysis of the geopolitical, economic and legal environments challenges of the chosen company in a country of your choice

A set of well-argued and developed recommendations on how the company can address some of these identified challenges

Industries: Oil and Gas, Automotive, Consulting, Pharmaceutical.

Criteria for Assessment

CategoryMarkIntroduction and context setting, knowledge of business focus and market20%Knowledge and analysis of macro environmental challenges30%Application of theory20%Recommendations10%Evidence of research and referencing10%Overall structure and presentation10%Total100%

This assignment is designed to assess the following learning outcomes:

3.    Evaluate and critically analyse key debates in the fields of geopolitical, economic and legal environment and explain how the market system affects the competitive environment.

4.    Analyse the global business environment in different industrial sectors and evaluate the strategies corporations deploy to manage them.

5.    Critically analyse the global business environment by communicating, both verbally and in writing, complex ideas and arguments about the evolution and dynamics of the world economy.

6.     Identify, synthesise and present a critical evaluation of complex ideas and arguments.

Word Count

The word count is 2500.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations but excludes the references list.