4/15/23, 12:35 PM Preview Rubric: BUSA 665 Strategic Appraisal Rubric – BUSA 665 Master Course – Eastern University
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BUSA 665 Strategic Appraisal Rubric
Course: BUSA 665 Master Course
| Criteria | Exemplary | Accomplished | Developing | Insufficient | Criterion Score |
| Organization (10%) |
10 points (8-10 points) Introduces the company in a compelling way and demonstrates clear understanding of strategy tools discussed in the course. All aspects of the company’s strategy are addressed with logical flow in the assignment. |
/ 10 | 10 points (8-10 points) Introduces the company in a compelling way and demonstrates clear understanding of strategy tools discussed in the course. All aspects of the company’s strategy are addressed with logical flow in the assignment. |
7 points (5-7 points) Provides some introduction for the company and demonstrates a basic understanding strategy tools discussed in the course. Most aspects of the assignment are attempted, but some questions/prob lems are not fully addressed. The paper is understandabl e but lacks in focus and/or cohesion. |
4 points (0-4 points) Provides little or no introduction for the company and demonstrates a misunderstandi ng of strategy tools discussed in the course. Significant aspects of the assignment are neglected. The paper lacks comprehensibil ity as a result of poor organization, focus, or cohesion. |
4/15/23, 12:35 PM Preview Rubric: BUSA 665 Strategic Appraisal Rubric – BUSA 665 Master Course – Eastern University
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| Criteria | Exemplary | Accomplished | Developing | Insufficient | Criterion Score |
| Analysis (30%) |
30 points (28-30 points) Leverages background research on the selected company and exceptional application of strategic tools including internal and external analysis, competitor analysis, and innovation theories to establish a comprehensive understanding of the company’s strategic position. Demonstrates superior critical thinking and strategic analysis. |
/ 30 | 27 points (24-27 points) Analyzes the selected company’s strategic position using background research and applicable course concepts. Demonstrates the ability to apply internal and external analysis tools, competitor analysis, and innovation theories. |
23 points (18-23 points) Some background research and applicable course concepts are utilized to analyze the company’s strategic position, but key aspects of the company’s position are not analyzed fully, or background research and course concepts are misinterpreted /misapplied. |
17 points (0-17 points) Little or no evidence is used to develop the company’s strategic position and key course concepts are not included or are blatantly misunderstood . |
4/15/23, 12:35 PM Preview Rubric: BUSA 665 Strategic Appraisal Rubric – BUSA 665 Master Course – Eastern University
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| Criteria | Exemplary | Accomplished | Developing | Insufficient | Criterion Score |
| Recommend ations (40%) |
40 points (37-40 points) Achieves all “Accomplished ” expectations while bringing a novel, creative, and thought provoking evaluation of the company’s position including exceptional recommendati ons based on background research and a thorough understanding of course concepts. Superb business acumen is demonstrated throughout the paper. |
/ 40 | 36 points (31-36 points) Provides clear, actionable recommendati ons for the selected company. Recommendati ons reasonably flow from the analysis of the company’s strategic position and are clearly based on background research and an understanding of course concepts. Appropriate business acumen is demonstrated throughout the paper. |
30 points (25-30 points) Recommendati ons based on the company’s strategic position are made but the recommendati ons are somewhat unclear, inaccurate, unreasonable, or unfounded. |
24 points (0-24 points) Little or no effort is made to recommend actions for the company to take. Recommendati ons are wholly unsupported, unreasonable, or demonstrate poor understanding of appropriate business concepts. |
| Criteria | Exemplary | Accomplished | Developing | Insufficient | Criterion Score |
4/15/23, 12:35 PM Preview Rubric: BUSA 665 Strategic Appraisal Rubric – BUSA 665 Master Course – Eastern University
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| Criteria | Exemplary | Accomplished | Developing | Insufficient | Criterion Score |
| Professional Communicati on (10%) |
10 points (10 points) A professional tone consistent with business writing is adopted. Writing is concise and clear. No grammatical or spelling errors are present. The paper demonstrates clear mastery of written communication . |
/ 10 | 9 points (8-9 points) A professional tone consistent with business writing is adopted. Writing is mostly concise and clear. Minor grammatical or spelling errors may be present but do not hinder the comprehensibil ity of the paper. |
7 points (5-7 points) A professional tone is inconsistently applied throughout the paper. Writing is at times unfocused or unclear. Grammatical or spelling errors may hinder the paper’s argument but it is generally comprehensibl e. |
4 points (0-4 points) The paper is unprofessionall y written, rambling, or largely unclear. Grammatical or spelling errors are significant. Written communication style severely hinders the paper’s comprehensibil ity. |
| Criteria | Exemplary | Accomplished | Developing | Insufficient | Criterion Score |
| APA Style (10%) |
10 points (10 points) All proper APA citation techniques are used as necessary. All outside information is sourced. |
/ 10 | 10 points (10 points) All proper APA citation techniques are used as necessary. All outside information is sourced. |
9 points (5-9 points) All outside information is referenced but APA citation usage is inconsistent or citation style does not follow APA guidelines. |
4 points (0-4 points) Outside information is not used or information is not cited. |
4/15/23, 12:35 PM Preview Rubric: BUSA 665 Strategic Appraisal Rubric – BUSA 665 Master Course – Eastern University
https://eastern.brightspace.com/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=previewRubric_0155771929913… 5/5
Total / 100
Overall Score
Exemplary
94 points minimum
Accomplished
80 points minimum
Developing
60 points minimum
Insufficient
0 points minimum