This assessment will require you to critically appraise a case study presented in amarketing trade journal. As part of the appraisal, you will evidence your knowledge ofrelevant digital and traditional models, concepts, and practices used within ECommerce. Select a marketing journal from Bolton e-library and choose a case studyand critically review marketing process and evaluate its role in contemporary marketingpractice (Choice & Contemporary). Also you will critically analyse using the selectedcase study on how the digital marketing technologies impact marketing and users[CHALLENGE].It is however, important to incorporate references for the article as per minimumSecondary Research Source Requirements to for research and reading evidence. Use Harvard Referencing System andIt is expected that the Reference List will containbetween fifteen to twenty sources. As a MINIMUM the Reference List should include three refereed academic journals and five academic books.the work should be AI free and Plagiarism free