As advised in Workshop 5 your assessment written section guide:Marketing Research and Data Analysis

INTRODUCTION

Your introduction should clearly outline the direction of your assessment. Hopefully your introduction contains a clear statement that include a little background information (what is the context) and an outline of main points for discussion. You need to make the key concepts and focus clear to your reader. As this assessment is a combination of both written and multimedia it does not adhere to the usual formal academic presentation requirements however the key academic requirements remain the same as outlined in the marking rubric.

WRITTEN SECTIONS (composed of multiple paragraphs)

Every paragraph should start with a topic sentence (the topic sentence states the main idea the paragraph will be focusing on).

Each paragraph should focus on one main idea.

Remember to explain your key ideas clearly. Sentences should be supported with evidence and in-text references must be provided.

Make sure your sentences are clear and end with a full stop. Please read your assignment out aloud

As a general rule of thumb a sentence should consist of less than 40 words. If the paragraph is relatively long a concluding sentence needs to be. The concluding sentence needs to sum up the main ideas expressed in the paragraph.

A linking statement may be used to help the essay flow. After completing a paragraph, please remember to check your spelling, punctuation and citations.

CONCLUSION

Once you have completed writing your conclusion please make sure it:

Draws together the main points of your Assessment and does not introduce any new topics

Answer what the introduction says what you will do in this assessment.

Ends with a strong final statement that leaves the reader engaged.

 

NB Not all 1500 words were allocated to Assessment tasks, so this allows for the inclusion of your introduction and conclusion within your Assessment written section submission.

 

 

 

 

For you to consider as you develop your Assessment written section:

Academic presentation, formatting and citations for assessment written component.

The introduction and conclusion summarise the content of assessment written component comprehensively. Paragraphs present a single concept. Excellent use of topic sentences and linking sentences to support comprehensive flow in discussion. Line spacing is correct. Headings, and dot points are not used in the essay. Grammar and spelling is correct APA 6th referencing is correct.

The introduction and conclusion summarise the content of the assessment written component. Paragraphs present a single concept. Very good use of topic sentences and linking sentences to support flow in discussion. Line spacing is correct. Headings, and dot points are not used in the essay. Grammar and spelling is/mostly correct APA 6th referencing with few/minor errors.

The introduction and conclusion summarise the content of the assessment written component Paragraphs usually present a single concept. Good use of topic sentences and some linking sentences to support flow in discussion. Line spacing is correct. Headings, and dot points are not used in the essay. Grammar and spelling may have small errors. APA 6th referencing with some/minor errors.

The introduction and conclusion may not provide a summary of the assessment written component appropriately. Some paragraphs present a single concept. Some attempt to use topic sentences/linking sentences with limitations in flow of discussion. Line spacing is mostly correct. Headings, and dot points appear in the essay. Frequent, repeated errors in grammar and spelling Frequent/repeated/major errors with APA 6th referencing

The introduction and conclusion may not provide a summary of the assessment written component content of the appropriately. Paragraphs present multiple topics/concepts. Line spacing is not correct. Headings, and dot points appear in the essay Major, repeated errors in grammar and spelling Major, repeated errors with APA 6th referencing/does not adhere to APA referencing.

 

 

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