TABLE OF CONTENTS

Main Objective of the Assessment………………………………………………………………………. 1

Description of the Assessment…………………………………………………………………………… 2

Learning Outcomes and Marking Criteria……………………………………………………………… 2

Format of the Assessment………………………………………………………………………………… 4

Submission Instructions……………………………………………………………………………………. 4

Avoiding Academic Misconduct………………………………………………………………………….. 4

Late Coursework…………………………………………………………………………………………….. 5

MAIN OBJECTIVE OF THE ASSESSMENT

Important Notice: You should note that this assignment is learning-outcome based. To pass this assignment, you should demonstrate the accomplishment of all 3 learning outcomes for this module in the essay.

The reflective essay aims to test the accomplishment of the learning outcomes at an individual level.

Learning outcome 1:

Describe and discuss the state-of-the-art in digital business improvement and change.

To demonstrate this learning outcome in your essay, you need to describe the background of the research area related to your chosen topic, such as relevant business models, change theories or data management methods. Apart from the issues discussed in the class, you need to be able to introduce additional sources of information through books, journals or conference proceedings.

Learning outcome 2:

Demonstrate practical skills related to digital business improvement and change.

To demonstrate this learning outcome, you must analyse and evaluate the case study using an appropriate model, theory or method. Apart from the approaches discussed in the class, you need to be able to introduce additional sources of information through books, journals or conference proceedings.

Learning outcome 3:

Reflect critically on the state-of-the-art of theory and practice in digital business improvement and change.

To demonstrate this learning outcome, you have to identify and briefly but effectively describe and reflect on the digital business improvement and change ideas and show how well these ideas perform in the case study.