Assessment 1:  Group Presentation on Comparative Strategy and its Influences (30% of  module mark)Marketing Research and Data Analysis

Selection of one of the eight (8) pairs listed below to investigate[1]

Your group must choose one of the nine (9) pairs of organisations listed below (each team choose a different pair, no duplication!

British Airways and Easy Jet. – UK Airlines & Travel
L’Oreal and Estee Lauder. – Cosmetics
Marks & Spencer and Next. – UK Clothing and Accessories
Volkswagen and Toyota. – Automobile Sector
Samsung and Apple. – Tech Sector
Lloyds and Metro bank. – UK banking
BBC and Channel 4. – UK Public Sector Broadcasting
Cancer Research and The Arthritis Foundation. – Not-for-Profit
Bloomsbury plc and Pearson plc – UK Publishing sector

Go to the website of your chosen companies, and download, read, study, and analyse the most recent Annual Report, or equivalent.  This information will be the basis of your strategic analysis

Quality and structure of the presentation

The presentation must last for 15 minutes.

A list of sources for company data, news articles or academic references should be included as the last item on the slides or attached to the contribution log.

The presentation must be logically structured e.g. an introduction to both companies, internal analysis models shown separately to external analysis models and SWOT is used as a summary tool at the end. You should focus on using academic concepts taught in the first seven weeks of the course.

You must compare and contrast the two organisations throughout. It is not sufficient to simply analyse about one company and then the other – you must bring out the similarities and differences throughout your analysis (there are lots of marks for this).

Your internal analysis must include a financial comparison (there are marks for this too).