Figure 1 The FDI sequence: foreign presence and foreign investmentMarketing Research and Data Analysis
The Firm and its
Competitive Advantage
Exploit Existing Competitive
Advantage Abroad
Change
Competitive Advantage
Licensing
Management Contract
Control Assets
Abroad
Acquisition of a
Foreign Enterprise
Greenfield
Investment
Production at Home:
Exporting Production Abroad
Joint Venture Wholly-Owned
Affiliate
Greater Foreign Presence
Greater
Foreign
Investment
Source: Eiteman et al (2010), Figure 16.8 © 2010 Pearson Education, Inc. Reproduced by permission of Pearson Education, Inc.