The current focuses towards internal and external analysis pertaining to Tesco Plc through undertaking retail industry and retailHuman Computer Interaction market analysis in the UK. In addition to that, the current report focuses towards disseminating and evaluating the dynamics and relevant factors that influence retailers in the UK retail market. Moreover, the report also facilitates towards undertaking comprehensive research pertaining to competitors of Tesco in the UK retail industry. Moreover, in the current study discussion has also been facilitated regarding the different consumer segments that are primarily targeted by Tesco. Nature, characteristics, demographical features, tastes, and preferences, buying patterns and income levels of retail consumers of Tesco are some of the factors that have been discussed in the study under costumer analysis. Tesco Plc is a British multinational chain of supermarket, hypermarket, and superstores and is the 9th largest retailer in the world in terms of revenues generated through retailing activities. The company was founded in the year 1919 by Jack Cohen and is presently headed by Non-Executive Chairman John Allan and Group CEO Dave Lewis (Tesco.com. 2017). Apart from operations in the UK Tesco Plc has a presence in 12 countries in Europe and Asia with a significant presence in retail markets of Malaysia, India, Poland, Ireland, Hungary, Czech Republic and Slovakia. Tesco is headquartered in Welwyn Garden City, Hertfordshire, the UK with a total of 6550 stores worldwide. In terms of financials, Tesco generated revenues of £55,917 million for the financial year 2016-17 with operating income being to the tune of £12,800 million (Tescoplc.com. 2016). Tesco has an employee base of over 476000 employees along with 8 subsidiaries primary amongst them being Tesco Stores Limited, Tesco Bank, Tesco Mobile, Tesco Kipa and Dunhumby. Moreover, Tesco has been listed on the London Stock Exchange and is a constituent of the FTSE 100 index.